Sensor Tower
Acquired by Riverwood CapitalSensor Tower provides comprehensive mobile app market intelligence that enables businesses to understand app performance, identify market opportunities, track competitors, and optimize their mobile strategies through data-driven insights across the global app ecosystem.
Last updated Feb 8, 2026
- Industry
- Mobile App Intelligence & Analytics
- Business Model
- SaaS
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 201-500
- Funding
- $45M
- Revenue Range
- $50M-$100M
- Parent Company
- Riverwood Capital
- API Available
- Yes
Market Position
Leading provider of mobile app market intelligence and competitive analytics
Overview
Sensor Tower is a leading mobile app market intelligence platform that provides comprehensive data and analytics on app performance, market trends, and competitive insights across iOS and Android ecosystems. Founded in 2013, the company has established itself as a critical tool for mobile app developers, publishers, investors, and brands seeking to understand the mobile app economy. Their platform aggregates data from millions of apps globally, offering insights on downloads, revenue estimates, user engagement, advertising intelligence, and market trends. Sensor Tower operates within the broader AdTech and MarTech ecosystem, specifically focusing on mobile app intelligence and competitive analysis. The company serves a diverse client base ranging from indie developers to Fortune 500 companies, helping them make data-driven decisions about app strategy, user acquisition, monetization, and competitive positioning. In 2022, Sensor Tower was acquired by Riverwood Capital, marking a significant milestone in the company's growth trajectory. The platform has become essential infrastructure for anyone operating in the mobile app economy, providing actionable insights that drive strategic decisions across product development, marketing, and investment.
Products & Features
Store Intelligence
Comprehensive app store data including download estimates, revenue estimates, rankings, and historical performance metrics
Advertising Intelligence
Mobile advertising creative tracking and analysis across major ad networks to understand competitor ad strategies
Usage Intelligence
User engagement metrics, retention data, and behavioral analytics for mobile apps
Market Intelligence
Market trends, category analysis, and industry benchmarking tools
Custom Analytics
Tailored reporting and data analysis for enterprise clients with specific intelligence needs
Key Features
App download and revenue estimatesCompetitive intelligence and benchmarkingAd creative tracking and analysisKeyword and ASO optimization toolsMarket trend analysisUser engagement metricsSDK intelligencePublisher and developer profilesHistorical data and trend analysisCustom reporting and dashboards
Use Cases
Competitive analysis and market researchApp Store Optimization (ASO) strategyInvestment due diligence for VCs and private equityUser acquisition strategy planningMarket sizing and opportunity assessmentPublisher and developer vettingAd creative intelligence and competitive monitoringProduct roadmap planning based on market trendsPartnership and M&A target identificationPerformance benchmarking against competitors
Customer Segments
Mobile app developers and publishersVenture capital and private equity firmsMobile game studiosEnterprise brands with mobile appsDigital marketing agenciesMarket research firmsFinancial analysts and investorsMobile advertising platforms