Apptopia
Acquired by Sensor TowerProvides comprehensive mobile app performance data, download and revenue estimates, and competitive intelligence to help businesses make data-driven decisions in the mobile app ecosystem.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- Mobile App Intelligence & Analytics
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- $15M
- Parent Company
- Sensor Tower
- API Available
- Yes
Market Position
Leading mobile app intelligence provider acquired by Sensor Tower in 2023
Overview
Apptopia was a leading mobile app intelligence platform that provided performance analytics, market data, and competitive intelligence for mobile applications across iOS and Android. The company offered SDKs and data analytics tools that enabled app developers, publishers, investors, and brands to track app downloads, revenue estimates, user engagement metrics, and market trends. In 2023, Apptopia was acquired by Sensor Tower, another major player in the mobile app intelligence space, consolidating two of the industry's leading data providers. Following the acquisition, Apptopia's technology and data assets were integrated into Sensor Tower's platform, though the Apptopia brand and certain products continued to operate as part of the combined entity. The platform served a critical role in the mobile advertising and app marketing ecosystem by providing the competitive intelligence and performance data that marketers, investors, and developers needed to make informed decisions about app strategy, user acquisition spending, and market opportunities.
Products & Features
App Intelligence
Download and revenue estimates, user engagement metrics, and performance tracking for mobile apps
SDK Intelligence
Insights into SDK adoption, technology stack analysis, and third-party integrations within mobile apps
Advertising Intelligence
Ad creative tracking, advertising spend estimates, and competitive advertising analysis
Usage Intelligence
Daily active users (DAU), monthly active users (MAU), and engagement metrics for apps
Market Intelligence
Market trends, category rankings, and competitive landscape analysis
Key Features
App download and revenue estimatesSDK and technology trackingAdvertising spend and creative intelligenceUser engagement and retention metricsCompetitive benchmarkingMarket trend analysisCustom alerts and reporting
Use Cases
Competitive intelligence and market research for app developersInvestment due diligence for venture capital and private equity firmsUser acquisition strategy and performance benchmarkingMarket sizing and opportunity assessmentSDK and technology partner evaluationAdvertising strategy and creative analysisM&A target identification and valuation
Customer Segments
Mobile app developers and publishersVenture capital and private equity firmsInvestment banks and financial analystsBrand marketers and advertisersMobile ad networks and DSPsMarket research firmsEnterprise brands with mobile presence