As Netflix brings YouTube’s creators aboard, is it losing YouTube’s viewers?

Netflix is spending freely to bring some of YouTube's top channels into its library, prompting a slew of seven-digit counter-offers from Google's video hub. YouTube is clearly eager to limit Netflix's creator push, but a recent report suggests that the best way to take on Netflix might involve doing nothing at all. I'm talking about a raft of data collated by the intelligence company Apptopia, which tracks user activity on mobile apps. Apptopia compared Netflix's numbers to YouTube's and uncovered an intriguing trend: Ever since Netflix started encroaching on YouTube's territory, it has been losing access to the latter company's users. Visit Tubefilter for more great stories.

Last updated Aug 28, 2026 by ATDb automated enrichment