Liftoff
Liftoff helps mobile app marketers acquire high-value users and re-engage existing ones through AI-driven programmatic advertising, delivering measurable ROI across the full mobile app lifecycle.
Last updated Jul 6, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026
At a glance
- Employees
- 1001-5000
- Funding
- Undisclosed (Blackstone majority acquisition; General Atlantic minority investment at $4.3B valuation)
- Revenue
- $500M–$1B+
- Stock
- N/A
About
One of the largest independent mobile growth platforms globally, competing at scale with AppLovin and ironSource in performance-driven user acquisition and retargeting
Liftoff, majority-owned by Blackstone since 2020 and further backed by a minority growth equity investment from General Atlantic at a $4.3 billion valuation, is one of the most prominent mobile app marketing and retargeting platforms in the AdTech ecosystem. The company provides programmatic user acquisition, retargeting, and creative solutions that enable mobile app developers, brands, and performance marketers to grow their user bases efficiently and profitably. Liftoff's platform leverages machine learning and first-party data signals to optimize campaigns across the full mobile funnel — from initial install through long-term engagement and monetization. Liftoff serves a broad range of verticals including gaming, fintech, e-commerce, entertainment, and on-demand services, offering tools that help marketers identify high-value users and re-engage lapsed ones. The company expanded its capabilities significantly through its merger with Vungle in 2021, combining Liftoff's performance marketing expertise with Vungle's in-app advertising and creative technology strengths to form a more comprehensive mobile growth platform. This combined entity operates under the Liftoff brand and competes directly with major players such as AppLovin, ironSource, and Digital Turbine. With a global footprint spanning offices across North America, Europe, and Asia-Pacific, Liftoff processes billions of ad requests daily and applies predictive analytics to deliver measurable ROI for its clients. Its competitive differentiation lies in its proprietary data assets, deep creative capabilities, and a performance-based pricing model that aligns incentives with advertiser outcomes. Backed by institutional capital from Blackstone and General Atlantic, Liftoff continues to invest in product innovation and international expansion within the competitive mobile advertising landscape.
Business model
Performance-based Advertising / Managed Service
Target market
Enterprise and Mid-Market
What they offer
Liftoff UA (User Acquisition)
Programmatic user acquisition platform using machine learning to identify and acquire high-value mobile app users at scale.
Liftoff Retargeting
Re-engagement solution that targets lapsed or inactive users with personalized ads to drive return visits and conversions.
Vungle Exchange
In-app advertising exchange providing premium programmatic inventory across a broad network of mobile apps.
Creative Studio
End-to-end creative production and optimization service for mobile ad formats including video, playable, and interactive ads.
Monetize (formerly Vungle)
App monetization solution enabling publishers to generate revenue through high-quality in-app ad placements.
Liftoff Intelligence
Data and analytics layer providing marketers with insights on campaign performance, audience behavior, and predictive LTV modeling.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2012 · Founded
- 2021Acquired by BlackstoneStill operating as part of Blackstone
- 2021Renamed from Vungle