Liftoff

One of the largest independent mobile performance marketing platforms globally, backed by Blackstone and General Atlantic at a $4.3B valuation

Acquired by Blackstone in 2020 and subsequently backed by a minority growth equity investment from General Atlantic at a $4.3 billion valuation, Liftoff is a premier mobile app marketing platform headquartered in Redwood City, California. Founded in 2012, the company empowers mobile app developers, publishers, and brands to acquire high-value users, re-engage lapsed users, and maximize lifetime value through programmatic advertising powered by proprietary machine learning technology. Liftoff operates across the full mobile marketing funnel, offering solutions for user acquisition, retargeting, and creative optimization at scale. Liftoff's platform leverages vast amounts of first-party data and predictive modeling to optimize campaigns toward post-install events and revenue outcomes rather than simple install volume. This performance-driven approach distinguishes Liftoff in a competitive landscape that includes AppsFlyer, Adjust, AppLovin, and ironSource. The company serves a global client base spanning gaming, fintech, e-commerce, entertainment, and other app-centric verticals, and has built a strong reputation for transparency and measurable ROI. Over the years, Liftoff has expanded its capabilities through strategic acquisitions and product development, including the integration of creative intelligence tools and deeper analytics offerings. With Blackstone's backing and General Atlantic's growth equity investment, Liftoff has continued to scale its technology infrastructure and global footprint, cementing its position as one of the most significant independent mobile performance marketing platforms in the AdTech ecosystem.