Liftoff
Liftoff helps mobile app marketers acquire high-value users and maximize revenue through AI-driven programmatic advertising, creative optimization, and end-to-end monetization solutions.
Last updated May 30, 2026 by ATDb automated enrichment
- Industry
- Mobile User Acquisition & App Marketing
- Business Model
- Performance-based / Managed Service / SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 1001-5000
- Funding
- $123M
- Revenue Range
- $500M+
- Stock Symbol
- N/A
- API Available
- Yes
One of the largest independent mobile growth platforms globally, formed through the merger of Liftoff and Vungle in 2021
Liftoff is a full-stack mobile growth platform that empowers app developers, brands, and performance marketers to acquire, engage, and monetize mobile users at scale. Founded in 2012, the company leverages machine learning and vast first-party data to optimize user acquisition campaigns across programmatic channels, delivering measurable ROI for clients ranging from gaming studios to fintech and e-commerce apps. Its platform combines demand-side buying, creative optimization, and predictive analytics to identify and convert high-lifetime-value users. In 2021, Liftoff merged with Vungle, a leading in-app advertising and monetization platform, creating a combined entity that spans both the buy and sell sides of mobile advertising. This merger significantly expanded Liftoff's capabilities, adding creative technology, SDK-based monetization, and a broader publisher network. The combined company operates under the Liftoff brand and has become one of the largest independent mobile marketing platforms globally. Liftoff holds a strong position in the competitive mobile AdTech ecosystem, competing with major players like AppLovin, ironSource (now Unity), and Digital Turbine. Its differentiation lies in its proprietary predictive bidding technology, deep creative services, and a unified platform that addresses the full mobile marketing funnel from acquisition through monetization. The company serves thousands of apps across gaming, shopping, entertainment, and finance verticals worldwide.
Liftoff UA
AI-powered user acquisition platform that uses predictive bidding and machine learning to identify and convert high-LTV mobile users at scale.
Liftoff Retargeting
Re-engagement solution that brings lapsed users back to apps through personalized programmatic campaigns.
Vungle Exchange
Premium in-app advertising exchange connecting advertisers to high-quality mobile inventory across thousands of apps.
GameRefinery
Mobile game market intelligence and feature benchmarking platform providing competitive insights for game developers.
Liftoff Creative Studio
Full-service creative production and optimization service that designs and iterates on ad creatives to maximize performance.
Monetize (formerly Vungle SDK)
SDK-based in-app monetization solution enabling publishers to generate revenue through rewarded video, interstitials, and native ads.
Liftoff Intelligence
Data and analytics suite providing market insights, benchmarks, and campaign performance reporting.