Liftoff

Leading mobile-first performance marketing platform with strong presence in app user acquisition and retargeting

Liftoff is a performance-based mobile app marketing and retargeting platform that leverages machine learning and programmatic advertising to help app developers and brands acquire high-quality users and drive post-install engagement. The company specializes in user acquisition, re-engagement campaigns, and creative optimization through its proprietary technology stack, including the Accelerate creative platform and Cortex machine learning engine. Liftoff operates as a demand-side platform (DSP) focused exclusively on mobile app marketing, processing billions of ad requests daily to optimize for key performance indicators like installs, in-app purchases, and lifetime value. Liftoff has established itself as a significant player in the mobile app marketing ecosystem, serving major app developers and brands across gaming, e-commerce, entertainment, and other verticals. The company has expanded its capabilities through strategic acquisitions, including Vungle (a mobile ad monetization platform) and GameRefinery (a mobile game market intelligence tool), positioning itself as an end-to-end solution for mobile app growth. This consolidation has strengthened Liftoff's market position in both user acquisition and app monetization, creating a comprehensive mobile growth platform.