Liftoff

One of the largest independent mobile growth platforms globally, formed through the merger of Liftoff and Vungle, competing directly with AppLovin and ironSource

Liftoff is a full-stack mobile growth and marketing platform that empowers app developers, brands, and performance marketers to acquire, engage, and monetize mobile users at scale. Founded in 2012 and headquartered in Redwood City, California, Liftoff leverages machine learning and vast first-party data to optimize user acquisition campaigns across programmatic channels, delivering high-LTV users rather than just installs. Its platform spans user acquisition, retargeting, and creative optimization, making it a comprehensive solution for mobile marketers across gaming, e-commerce, fintech, and other verticals. In 2021, Liftoff merged with Vungle, a leading in-app performance marketing and monetization platform, creating a combined entity with significantly expanded reach, inventory access, and data assets. The merged company operates under the Liftoff brand and has grown to become one of the largest independent mobile marketing platforms globally, with access to billions of data points and a massive programmatic advertising network. This consolidation strengthened its competitive position against rivals like AppLovin, ironSource, and Digital Turbine. Liftoff is particularly well-regarded for its data science capabilities, transparent reporting, and focus on post-install event optimization. Its proprietary predictive models help advertisers identify and target users most likely to complete valuable in-app actions such as purchases, subscriptions, or level completions. The company serves thousands of apps globally and processes billions of ad requests daily, making it a significant player in the mobile AdTech ecosystem.