Liftoff

One of the world's largest independent mobile advertising and technology platforms, combining demand-side and supply-side capabilities following the Liftoff–Vungle merger

Liftoff is a Blackstone-backed mobile advertising and technology platform, founded in 2012, that merged with Vungle in 2021 to form one of the world's largest independent, privacy-focused platforms covering user acquisition, engagement, monetization, and analytics across the mobile app lifecycle.¹ Its core product is Cortex, a neural network-powered prediction model that drives bidding performance, and its combined demand-side and supply-side platform structure — a result of the Liftoff–Vungle merger — gives it data visibility and auction performance advantages over standalone DSPs or SSPs.² In Q1, Liftoff generated $205.6 million in revenue, primarily driven by Cortex, with net income of $49.3 million and an adjusted EBITDA margin of 58%.² Liftoff completed an IPO on the Nasdaq, raising $437 million at $23 per share, following Blackstone's 2019 acquisition of Vungle and the subsequent merger with its Liftoff holding.² Source 1: liftoff.io — Company - Liftoff Source 2: digiday.com — By the numbers: Liftoff's IPO tests ad tech's mettle on ...