Liftoff
AcquiredRedwood City, California, United States · Founded 2012
1001-5000 employees · LIFT
Liftoff is a Blackstone-backed mobile advertising and technology platform, founded in 2012, that merged with Vungle in 2021 to form one of the world's largest independent, privacy-focused platforms covering user acquisition, engagement, monetization, and analytics across the mobile app lifecycle.
Where they sit
Stack tier: Core Platforms (S)
Customer AcquisitionMobile MarketingPerformance Marketing
One of the world's largest independent mobile advertising and technology platforms, combining demand-side and supply-side capabilities following the Liftoff–Vungle merger
Ownership
Parent: Blackstone