AdAction
S · Core PlatformsAdAction delivers performance-based mobile advertising solutions that connect advertisers with quality users through data-driven optimization, ensuring measurable ROI and efficient user acquisition at scale.
Last updated Feb 8, 2026
- Industry
- Mobile Advertising & User Acquisition
- Business Model
- Marketplace
- Target Market
- Mid-Market, Enterprise
- Employee Count
- 51-200
- Funding
- $16.5M
- Revenue Range
- $100M-$500M
- Stock Symbol
- N/A
- Parent Company
- N/A
- API Available
- Yes
Market Position
Mid-tier mobile advertising network focused on performance-based campaigns
Overview
AdAction is a performance-based mobile advertising platform specializing in user acquisition and monetization solutions for mobile apps, web, and connected TV environments. The company operates as a mobile ad network and demand-side platform (DSP) that connects advertisers with publishers through data-driven, performance-oriented campaigns. AdAction focuses on delivering measurable results through cost-per-action (CPA) and cost-per-install (CPI) models, leveraging proprietary technology and optimization algorithms to maximize campaign performance. The platform serves both advertisers looking to acquire high-quality users and publishers seeking to monetize their traffic through targeted advertising placements. AdAction positions itself in the mobile-first advertising ecosystem with an emphasis on performance marketing and ROI-driven outcomes.
Products & Features
User Acquisition Platform
Performance-based advertising solution for acquiring new mobile app users through CPI and CPA campaigns
Monetization Solutions
Publisher-side platform for monetizing mobile and web traffic through targeted ad placements
Connected TV Advertising
Performance advertising solutions extended to connected TV and OTT platforms
Campaign Optimization
AI-driven optimization tools for maximizing campaign performance and ROI
Key Features
Performance-based pricing (CPI, CPA)Real-time campaign optimizationCross-platform targeting (mobile, web, CTV)Fraud detection and preventionAdvanced audience targetingAttribution trackingReal-time reporting and analyticsProgrammatic buying capabilities
Use Cases
Mobile app user acquisition campaignsE-commerce customer acquisitionGaming app installs and engagementPublisher traffic monetizationBrand awareness campaigns on mobile and CTVRe-engagement and retargeting campaigns
Customer Segments
Mobile app developersGaming companiesE-commerce brandsMobile publishersPerformance marketersAd agenciesDirect-to-consumer brands