AdAction

Mid-market performance-based mobile UA platform known for curated publisher quality and managed service approach

Founded in 2013 and headquartered in Denver, Colorado, AdAction is a performance-driven mobile user acquisition company specializing in app marketing for mobile advertisers. The company operates a managed network of publishers to deliver high-quality installs and engaged users, focusing on measurable outcomes such as cost-per-install (CPI) and cost-per-action (CPA) models. AdAction serves a broad range of app categories including gaming, e-commerce, finance, and lifestyle, helping brands scale their mobile user base efficiently. AdAction differentiates itself through its curated publisher network, fraud prevention capabilities, and a hands-on managed service approach that ensures brand safety and campaign performance. The platform leverages data-driven optimization to match advertisers with the most relevant audiences, maximizing return on ad spend (ROAS) and lifetime value (LTV) of acquired users. With a team of 51-200 employees, AdAction maintains a focused operational model that balances technology with human expertise. In the competitive mobile user acquisition landscape, AdAction positions itself as a trusted partner for app marketers seeking quality over quantity. Its emphasis on transparency, publisher quality control, and performance accountability distinguishes it from larger programmatic networks, making it a notable mid-market player in the AdTech ecosystem alongside competitors like Liftoff, Applovin, and Digital Turbine.