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AdAction

AdAction

Mobile User Acquisitionadaction.com

AdAction is a performance-based mobile app marketing company that has, since 2013, helped brands, merchants, and app developers drive scalable growth through user acquisition and monetization strategies across iOS, Android, and web.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 14, 2026

Founded
2013
HQ
Denver, Colorado, United States
Connections
18

AI-drafted from public sources8 sources cited

At a glance

Employees
51-200
Funding
$16.5M
Revenue
$10M-$50M
Stock
N/A
8integrations10competitors
Mobile Ad PlatformCustomer AcquisitionAd Fraud PreventionPerformance Marketing

About

Mid-market performance mobile UA network specializing in managed publisher relationships and quality installs

AdAction is a performance-based mobile app marketing company that has, since 2013, helped brands, merchants, and app developers drive scalable growth through user acquisition and monetization strategies across iOS, Android, and web. The company powers what it calls Value Exchange Media — a technology infrastructure in which users choose to engage with brands in exchange for rewards or meaningful experiences — enabling advertisers to drive installs, registrations, purchases, and engagement through scalable performance-based campaigns. Campaigns operate on CPI, CPA, and CPE models, meaning advertisers pay only for measurable outcomes. The company is headquartered in Denver and has built its reputation on performance, partnership, and a people-first approach. Source 1: adaction.com — About AdAction | Top Mobile Marketing Partner Since 2013 Source 2: adaction.com — AdAction Earns Great Place To Work® 2026 Certification

Business model

Performance-based Network (CPI/CPA)

Target market

Mid-Market and Enterprise mobile app advertisers

What they offer

  • User Acquisition Platform

    Managed performance-based platform for driving mobile app installs and in-app actions across iOS and Android

  • Publisher Network

    Curated managed network of publishers delivering targeted traffic for mobile advertisers

  • Fraud Prevention

    Traffic quality and fraud detection tools to ensure advertisers receive genuine, high-intent users

  • Campaign Management

    Hands-on managed campaign optimization services for CPI and CPA objectives

  • Rewarded Advertising

    Rewarded ad placements within publisher apps to incentivize high-intent user engagement

Key features

Performance-based CPI and CPA pricingManaged publisher network curationFraud detection and traffic quality controlsiOS and Android campaign supportHands-on campaign managementData-driven targeting and optimizationRewarded and non-rewarded ad formats

Use cases

Mobile game user acquisitionApp install campaigns for consumer appsRe-engagement campaigns for lapsed usersPost-install event optimization (CPA campaigns)Scaling mobile app downloads for brand advertisers

Customer segments

Mobile game developersConsumer app publishersMobile-first brandsPerformance marketersApp growth teams at mid-market and enterprise companies

Tech & specs

Technology stack

Mobile measurement partner (MMP) integrations (AppsFlyer, Adjust, Kochava)Real-time campaign tracking and reportingFraud detection technologyData analytics and optimization algorithms

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Limited

Explore further

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