Tapjoy

Pioneer and leading provider of rewarded advertising and offerwall monetization for mobile games and apps, now operating under Unity Technologies

Tapjoy is a mobile advertising and monetization platform that specializes in rewarded advertising — a format where users voluntarily engage with ads in exchange for in-app rewards such as virtual currency, premium content, or extra lives. Founded in 2007 and headquartered in San Francisco, Tapjoy built its reputation as a pioneer in the offerwall and rewarded video advertising space, primarily serving the mobile gaming ecosystem. The platform connects brand advertisers and performance marketers with highly engaged mobile audiences, enabling app developers to monetize their user base without disrupting the gameplay experience. Tapjoy's core offerings include its Offerwall product, rewarded video ads, and a suite of user acquisition and engagement tools. The platform's value-exchange model is particularly effective in mobile gaming, where users are motivated to complete advertiser actions — such as installing apps, watching videos, or completing surveys — in return for tangible in-game benefits. This opt-in nature of the ad format typically yields higher engagement rates and better user sentiment compared to interruptive ad formats. In 2021, Tapjoy was acquired by ironSource, a leading mobile growth platform, which was itself later merged with Unity Technologies in 2022. As a result, Tapjoy now operates as part of Unity's broader advertising and monetization ecosystem. The Tapjoy brand and its Offerwall product have continued under Unity's umbrella, with the technology integrated into Unity's LevelPlay mediation platform, reinforcing Unity's position as a dominant force in mobile game monetization and user acquisition.