Tapjoy

Leading offerwall and rewarded advertising platform within the Unity/ironSource ecosystem, with strong penetration in mobile gaming monetization

Tapjoy is a leading mobile advertising and app monetization company best known for its rewarded advertising formats, particularly its offerwall product that allows users to earn in-app currency or rewards by completing advertiser offers. Founded in 2007 and headquartered in San Francisco, Tapjoy has built a substantial network connecting mobile game developers and app publishers with brand advertisers seeking highly engaged audiences. The platform's value-exchange model — where users opt in to interact with ads in exchange for virtual rewards — consistently delivers strong engagement and completion rates compared to traditional interruptive ad formats. Tapjoy's core offerings include its Offerwall, rewarded video, and interstitial ad units, all designed to maximize monetization for publishers while providing measurable ROI for advertisers. The company serves thousands of app developers globally and has historically reached hundreds of millions of monthly active users across its network. Its technology platform includes advanced targeting, analytics, and campaign management tools that allow advertisers to optimize for specific user actions such as app installs, registrations, or in-app purchases. In 2021, Tapjoy was acquired by ironSource, a leading app growth and monetization platform, which was itself later merged with Unity Technologies in 2022. As a result, Tapjoy now operates under the Unity ecosystem, with its offerwall and rewarded advertising capabilities integrated into Unity's broader monetization suite. Despite these ownership changes, the Tapjoy brand and product continue to operate, serving as a key component of Unity's publisher monetization and advertiser performance marketing offerings.