Tapjoy

Leading provider of offerwall and rewarded advertising solutions for mobile apps

Tapjoy is a mobile advertising and app monetization platform that pioneered the rewarded advertising model in mobile gaming and applications. Founded in 2007, the company built its reputation on its signature offerwall product, which allows users to engage with advertisements in exchange for in-app rewards like virtual currency, premium content, or other benefits. This value exchange model created a win-win scenario where advertisers gained engaged users, developers monetized their apps, and users received tangible value for their attention. The company was acquired by ironSource in 2021 for approximately $400 million, and subsequently became part of Unity Technologies when Unity acquired ironSource in a $4.4 billion deal that closed in November 2022. Under Unity's ownership, Tapjoy continues to operate as a distinct advertising solution within Unity's broader suite of monetization and user acquisition tools. The platform serves mobile app developers and game publishers globally, offering both demand-side (user acquisition) and supply-side (monetization) capabilities. Tapjoy's technology focuses primarily on performance-based mobile advertising, with particular strength in cost-per-engagement (CPE) and rewarded video formats. The platform processes billions of ad requests monthly and maintains relationships with thousands of mobile app publishers and advertisers. As part of Unity's ecosystem, Tapjoy's offerwall and rewarded advertising capabilities complement Unity's other advertising products, providing developers with comprehensive monetization options.