Tapjoy

Pioneer and leading provider of rewarded/offerwall advertising within mobile gaming, now integrated into Unity's monetization ecosystem

Tapjoy, acquired by ironSource in 2021 and subsequently folded into Unity Technologies following Unity's merger with ironSource in 2022, is a mobile advertising and app monetization platform that pioneered the rewarded advertising model in mobile gaming. The platform connects brand advertisers and performance marketers with highly engaged mobile users through value-exchange ad formats — most notably offerwall and rewarded video units — where users voluntarily interact with ads in exchange for in-app currency, premium content, or other virtual rewards. This opt-in approach consistently delivers above-average engagement and completion rates compared to traditional interruptive ad formats. Tapjoy's platform serves a dual-sided marketplace: on the supply side, it helps mobile game developers and app publishers monetize their user bases without degrading the user experience, while on the demand side it offers advertisers access to a highly engaged, intent-driven audience at scale. The company built a substantial network spanning thousands of apps and hundreds of millions of monthly active users globally, making it one of the largest rewarded advertising networks in the mobile ecosystem. Its technology stack includes sophisticated audience targeting, real-time bidding capabilities, and robust analytics dashboards for both publishers and advertisers. Founded in 2007 and headquartered in San Francisco, California, Tapjoy raised over $180 million in venture funding before its acquisition by ironSource. As part of the broader Unity ecosystem — which also encompasses ironSource's mediation, user acquisition, and monetization tools — Tapjoy's offerwall and rewarded advertising capabilities have been integrated into Unity's comprehensive suite of developer and monetization solutions, reinforcing Unity's position as a dominant end-to-end platform for mobile game developers worldwide.