Tapjoy

Pioneer and leading provider of rewarded/value-exchange mobile advertising, particularly within mobile gaming via its Offerwall product, now integrated into Unity's monetization ecosystem

Tapjoy, acquired by ironSource in 2021 and subsequently part of Unity Technologies following Unity's merger with ironSource in 2022, is a mobile advertising and monetization platform that connects advertisers with highly engaged users through rewarded, value-exchange ad formats. The platform enables mobile game and app publishers to monetize their audiences by offering in-app rewards in exchange for user engagement with advertisements, creating a win-win dynamic for users, publishers, and advertisers alike. Tapjoy's flagship Offerwall product has become a staple in mobile gaming monetization, allowing non-paying users to earn virtual currency or premium content by completing advertiser-defined actions such as installing apps, watching videos, or completing surveys. Founded in 2007 and headquartered in San Francisco, Tapjoy built a strong reputation in the mobile gaming ecosystem by pioneering the rewarded advertising model at scale. The company raised over $82 million in venture funding before its acquisition and grew to serve thousands of app publishers and advertisers globally. Its technology stack emphasizes user intent and engagement, delivering higher completion rates and advertiser ROI compared to traditional interruptive ad formats. Tapjoy's network spans hundreds of millions of monthly active users across its publisher portfolio. Following the ironSource acquisition and the subsequent Unity-ironSource merger, Tapjoy's products and technology have been integrated into Unity's broader monetization and advertising ecosystem, operating under the Unity umbrella. The Offerwall and rewarded advertising capabilities remain active offerings within Unity's LevelPlay mediation platform, continuing to serve mobile game developers and performance advertisers seeking high-engagement, consent-based ad experiences.