Applovin MAX

Market leader in in-app mediation, widely adopted by top mobile publishers globally

AppLovin MAX is a mobile app monetization platform that helps developers maximize ad revenue by connecting multiple ad networks within a unified real-time bidding environment, driving competition among demand sources to achieve the highest possible CPMs.¹ The platform unifies auctions across more than 25 networks, 20 bidders, and 100 demand-side platforms (DSPs), operating on a real-time bidding principle to deliver higher returns for publishers.² Developers gain access to a broad advertising ecosystem that includes networks such as Facebook Audience Network, Google AdMob, Unity Ads, and ironSource.¹ AppLovin MAX offers an SDK that integrates into both iOS and Android apps, with mediation settings and bidding waterfalls managed for optimal performance, while real-time analytics give publishers visibility into ad performance, revenue streams, and user engagement.¹ AppLovin MAX holds approximately 73% market share among top-downloaded gaming apps, underpinning a reach of over one billion daily active users.³ Source 1: definedchase.com — AppLovin MAX Source 2: teqblaze.com — AdMob vs AppLovin vs ironSource: Which Ad Network Wins? Source 3: substack.com — AppLovin: The Ad-Tech Channel CMOs are Hiding from ...