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Brief
Pangle

Pangle

Mobile Ad NetworkDivision· part of TikTok for Businesspangle.com

Pangle is the ad network of TikTok for Business, enabling app publishers of all sizes to grow their user base and maximize revenue through high-performing in-app ads.

Latest · TikTok Expands Its Off-Platform Ad Network to US Advertisers· Oct 5

Last updated Oct 11, 2026 by the ATDb Editorial Team · Connections updated Oct 12, 2026

Founded
2018
HQ
Singapore, Beijing, Singapore
Parent
TikTok for Business
Connections
26

AI-drafted from public sources4 sources cited

At a glance

Employees
1001-5000
Funding
$XXB
Revenue
$10M-$50M
Stock
N/A
15integrations9competitors1corporate family
Mobile Ad PlatformAd NetworkIn-Game Advertising

About

TikTok for Business's dedicated ad network, one of the largest mobile in-app ad networks globally with over 100,000 partner apps and 11 billion daily ad impressions

Pangle is the ad network of TikTok for Business, enabling app publishers of all sizes to grow their user base and maximize revenue through high-performing in-app ads. It offers a diverse range of ad formats including Rewarded Video Ads, Interstitial Ads, Native Ads, App Open Ads, and Banner Ads, and goes further by offering interactive customization services such as Endcard and Playable Ads, empowering advertisers to create immersive and engaging ad experiences. Pangle leverages advances in ad technology and real-time bidding to achieve optimal ad matches and the best possible eCPM. Since launching in 2018, Pangle has partnered with over 100,000 apps worldwide, reaching 900 million daily active users with 11 billion global daily ad impressions. Source 1: pangleglobal.com — Pangle: Mobile App Advertising Platform | Mobile Ad Platform Source 2: globallinkconsulting.sg — Pangle monetization for app creators, game publishers ... Source 3: lifeattiktok.com — Software Engineer, Ads Delivery

Business model

Marketplace

Target market

App Publishers and Mobile Advertisers

What they offer

  • Rewarded Video Ads

    Full-screen video ads that reward users with in-app incentives upon completion, driving high engagement and eCPM

  • Interstitial Ads

    Full-screen ads displayed at natural transition points within apps

  • Native Ads

    Ads that blend seamlessly with app content for a non-disruptive user experience

  • App Open Ads

    Ads displayed when users open or return to an app, capitalizing on high-visibility moments

  • Banner Ads

    Standard display ads shown within app interfaces

  • Playable Ads

    Interactive ad experiences that let users try a game or app before downloading

  • Endcard Customization

    Interactive end-card creative services that drive post-video engagement and conversions

  • Real-Time Bidding (RTB)

    Programmatic auction technology that matches the highest-value ads to publisher inventory in real time

Key features

Real-time bidding for optimal eCPMAccess to TikTok for Business advertiser demandInteractive and playable ad formats900 million daily active users reach11 billion global daily ad impressionsSupport for 100,000+ partner apps worldwideEndcard and playable ad creative customization

Use cases

App monetization for mobile game developersUser acquisition campaigns for app advertisersIn-app advertising revenue maximization for publishersInteractive brand advertising via playable and endcard formatsProgrammatic demand access for mobile publishers

Customer segments

Mobile app publishersMobile game developersApp advertisers and user acquisition teamsPerformance marketers

Tech & specs

Technology stack

Real-time bidding (RTB)Machine learning for ad matchingProgrammatic advertising infrastructureSDK integration for iOS and Android

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Yes

Explore further

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