Pangle

ByteDance's global mobile ad network and a top-tier alternative to Google AdMob and Meta Audience Network for app monetization

Pangle is the international advertising network of ByteDance, the parent company of TikTok. Launched to extend ByteDance's advertising technology and demand capabilities beyond its own apps, Pangle enables mobile app developers and publishers worldwide to monetize their inventory through a robust suite of ad formats including rewarded video, interstitial, native, and banner ads. The platform leverages ByteDance's massive advertiser base and machine learning-driven targeting to deliver competitive eCPMs for publishers, particularly in markets across Asia-Pacific, Europe, and the Americas. As a supply-side monetization platform, Pangle connects app developers to a deep pool of demand from global advertisers, including those running campaigns on TikTok and other ByteDance properties. Its SDK integration is designed to be lightweight and developer-friendly, supporting both Android and iOS environments. The platform's strength lies in its video ad capabilities, which align with ByteDance's core competency in short-form video content and engagement. In the competitive mobile monetization landscape, Pangle competes directly with networks like Meta Audience Network, Google AdMob, Unity Ads, and IronSource. Its key differentiator is access to ByteDance's proprietary demand and audience intelligence, which can drive higher fill rates and revenue for publishers. Pangle has grown rapidly as a preferred monetization partner for mobile gaming and app developers seeking diversification beyond the dominant Google and Meta ecosystems.