Pangle

Major global mobile ad network backed by ByteDance, with strong presence in Asia-Pacific and growing global footprint

Pangle is a global mobile advertising platform operated by ByteDance, the parent company of TikTok. Launched to extend ByteDance's advertising reach beyond its own properties, Pangle serves as a mobile ad network and mediation platform that connects advertisers with app publishers seeking to monetize their inventory. The platform leverages ByteDance's advanced machine learning algorithms and vast user data insights to deliver targeted advertising across a network of third-party mobile applications. Pangle offers multiple ad formats including native ads, banner ads, interstitial ads, rewarded video ads, and splash ads, enabling publishers to integrate monetization solutions that align with their user experience goals. As part of ByteDance's broader advertising ecosystem, Pangle benefits from the company's sophisticated ad technology infrastructure and access to advertiser demand from TikTok for Business and other ByteDance properties. The platform has established itself as a significant player in the mobile app monetization space, particularly in Asian markets, while expanding its presence globally to compete with established ad networks like Google AdMob, Meta Audience Network, and Unity Ads.