In-Game Advertising

Admix, now Landvault, was a London-based startup that helped advertisers programmatically place virtual billboards inside mobile and video games.

Bidstack was an advertising technology company specializing in dynamic, targeted, and automated native in-game advertising solutions for the global video games industry, and the company has since shut down.

Fyber is a mobile advertising technology company that specializes in ad monetization solutions for app publishers, now operating as part of Digital Turbine's independent Mobile Growth Platform.

Google AdMob is a mobile app monetization platform originally built independently and acquired by Google in November 2009, serving app and game developers by delivering in-app advertisements across formats such as banner, interstitial, rewarded, and native ads.

Pangle is the ad network of TikTok for Business, enabling app publishers of all sizes to grow their user base and maximize revenue through high-performing in-app ads.

Playable Factory is an ad tech company focused on the creative needs of digital advertisers, specializing in playable ads and video ads primarily for gaming clients.

Tencent Advertising is Tencent's unified ad tech platform, offering advertisers and brands access to social, search, feed, and video ad inventory across a suite of major consumer apps — including WeChat, QQ, Tencent Video, and Tencent News — primarily within mainland China's digital marketing market.

Twitch is a live video streaming platform owned by Amazon that serves a highly engaged, hard-to-reach audience spending billions of minutes each month watching gaming, entertainment, sports, music, and creator-led content.

Anzu is the leading intrinsic in-game advertising solution for mobile, PC, and console, supporting both brand and performance advertising inside gameplay.

Chartboost is an in-app programmatic advertising and monetization platform that enables developers to monetize their mobile apps and connects advertisers to global in-app inventory.

EA Advertising is a platform launched by Electronic Arts that enables brands to place ads and custom content directly inside its portfolio of games.

Roblox is a large-scale online gaming platform where millions of players build, socialize, and explore virtual experiences daily, and it is investing in proprietary AdTech to differentiate itself from competitors, running its advertising operations entirely in-house rather than relying on third-party solutions.

Roblox Ads is an advertising platform embedded within the Roblox online entertainment and gaming environment, reaching over 85 million daily active users who spend an average of 2.4 hours per day on the platform, with 61% of them over the age of 13.

Tripledot Studios is a London-based mobile game developer best known for hit titles such as Solitaire and Woodoku.

Unity Ads is a mobile advertising platform operated by Unity Technologies that supports developers with in-app advertising, ads designed to funnel users to an app, and in-app purchases.

Unity Technologies is an American video game software development company, best known for creating the Unity game engine, which is widely licensed for building video games and other applications.

Vungle, now operating as Liftoff following a 2021 merger, was a mobile advertising and monetization company that served primarily the supply side of the ecosystem, providing more than 100,000 mobile app developers and publishers with tools to monetize their apps, alongside an influencer marketing platform connecting brands with thousands of content creators.

AdColony was a leading mobile advertising platform known for its high-quality video ad formats, later merged into Digital Turbine's media business.

AudioMob is an in-game audio advertising platform that enables non-intrusive audio ads in mobile games without disrupting gameplay.

Electronic Arts (EA) is a major video-game publisher whose in-game advertising division, EA Advertising, sells brand placements across titles like EA Sports FC and Madden NFL.

GameAnalytics is a leading free analytics platform for game developers, providing behavioral insights and performance metrics for mobile, PC, and console games.

Landvault (formerly Admix, merged + rebranded June 2022) is an immersive/metaverse experience builder. It was acquired by Infinite Reality in July 2024 (~$450M, all-stock) and now operates as part of Infinite Reality.

Lion Studios is a mobile game publishing operation acquired by Tripledot Studios in July 2025 as part of Tripledot's $800M purchase of AppLovin's entire mobile gaming portfolio. Previously AppLovin's in-house game publisher, Lion Studios helps indie developers publish, grow, and monetize casual and hyper-casual mobile games.

Niantic, Inc. is an American software development company best known for creating augmented reality (AR) mobile games that encourage real-world exploration and social interaction. Its flagship titles include Pokémon GO, Ingress, and Pikmin Bloom, leveraging its Lightship AR platform to blend digital content with the physical world.

Finnish mobile game developer behind Angry Birds, leveraging its massive player base for in-game advertising and brand partnerships.

Take-Two Interactive is a leading global video game publisher behind blockbuster franchises like Grand Theft Auto, NBA 2K, and Red Dead Redemption, increasingly investing in in-game advertising and player monetization.

Mobile gaming studio (Clockmaker, Funky Bay). AppLovin took strategic investment Sep 2019; majority later. Divested to Tripledot June 30 2025.

Mobile gaming studio (Game of War, Mobile Strike, Final Fantasy XV). Acquired by AppLovin August 2020 for ~$500M. Divested to Tripledot June 30 2025.

Facebook Gaming was Meta's dedicated gaming platform that combined game streaming, cloud gaming, and social features before being shut down in 2023.

Kick is a live streaming platform launched in 2022 that positions itself as a creator-friendly alternative to established platforms like Twitch. Operating at kick.com, the platform enables content creators to broadcast live video content to audiences while offering a more favorable revenue-sharing model for streamers. The platform has gained significant attention in the streaming community for its competitive creator compensation structure and less restrictive content policies, attracting hig...

ByteDance's gaming arm. Wound down November 2023 (~1000 layoffs). Most studios shed; ByteDance retained casual gaming arm Ohayoo and TikTok-platform games.

VR headset maker acquired by ByteDance August 2021 for ~RMB 5-9B. Significant restructuring 2023 amid soft VR demand; still operating as ByteDance's VR/XR arm. Borderline AdTech inclusion (emerging VR ad surfaces).

Sony Corporation is a Japanese multinational conglomerate corporation that is a leading manufacturer of consumer and professional electronic products, gaming, entertainment, and financial services.

YouTube's dedicated gaming content platform offering live streaming, video-on-demand, and community features for gaming creators and audiences.

Activision Blizzard Media is the advertising sales division of Activision Blizzard (now part of Microsoft), offering brands access to a massive audience of gamers across titles including Call of Duty, Candy Crush, and King mobile games. The platform provides in-game advertising, rewarded video, brand integrations, and audience targeting capabilities reaching hundreds of millions of monthly active players. It operates one of the largest first-party gaming audience networks available to advertisers.

A Hong Kong-based Web3 company focused on blockchain gaming, NFTs, and the metaverse, investing in and developing digital property rights for gaming and entertainment.

Clipwire Games was a Canadian mobile game developer known for casual titles that integrated advertising and monetization solutions, later acquired to bolster mobile gaming and AdTech capabilities.

Epic Games — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Immutable is a blockchain technology company focused on NFT infrastructure and web3 gaming.

Keywords Studios — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

King Digital Entertainment is the mobile gaming giant behind Candy Crush Saga, leveraging massive first-party audience data and in-app advertising across its portfolio of casual games.

Mobile gaming studio. Divested to Tripledot June 30 2025.

Mobile gaming studio. AppLovin investments 2018-2020. Divested to Tripledot June 30 2025.