In-Game Advertising

Admix was a pioneering in-game advertising platform that merged with Landvault in June 2022, rebranding as Landvault and pivoting to web3 and metaverse experience building.

Bidstack is a pioneering AdTech company specializing in in-game advertising technology that operates at the intersection of the gaming and digital advertising industries. The company has developed a proprietary programmatic advertising platform that enables brands to deliver contextually relevant, non-intrusive advertisements within video game environments across mobile, PC, and console platforms. Through sophisticated real-time bidding mechanisms and seamless integration capabilities, Bidsta...

Fyber is a leading mobile advertising monetization platform that provides publishers and app developers with tools to maximize ad revenue through programmatic and mediation technologies.

Google's mobile app monetization platform that enables app developers to earn revenue through in-app advertising and mediation.

Pangle is ByteDance's global mobile advertising network offering monetization solutions for app developers and publishers through native, video, and banner ad formats.

Playable Factory is a no-code platform that enables anyone to build interactive 3D experiences, games, and simulations without writing a single line of code.

Tencent Advertising is the digital advertising arm of Tencent, offering marketers access to China's largest social and entertainment ecosystem including WeChat, QQ, and Tencent Video.

Live streaming platform primarily focused on video game content, esports, and creative broadcasts with integrated advertising and subscription monetization.

Anzu is a pioneering technology company specializing in programmatic in-game advertising solutions that seamlessly integrate brand messaging within gaming environments across mobile, PC, and console platforms. The company has developed a sophisticated platform utilizing advanced SDK integration and proprietary technology to enable brands to place advertisements naturally within games, such as billboards in racing games or posters in sports arenas. This native advertising methodology creates a...

Chartboost is a leading mobile advertising and monetization platform specializing in in-app advertising for gaming and app developers, now operating as a subsidiary of Zynga.

EA Advertising is Electronic Arts' in-game advertising division, offering brands dynamic ad placements and integrations across EA's sports and live-service games.

Roblox is a gaming and metaverse platform whose advertising business, Roblox Ads, sells immersive in-experience ad formats to brands.

Roblox's native advertising platform enabling brands to reach its massive Gen Z and Gen Alpha audience through immersive, in-experience ad formats within the Roblox metaverse.

Unity Ads is a mobile advertising platform integrated into the Unity game engine, enabling developers to monetize games through in-app advertising while providing advertisers access to a vast gaming audience.

Unity Technologies is a leading global platform provider for creating and operating interactive, real-time 3D content across multiple industries. Best known for its Unity game engine, the company has evolved into a comprehensive ecosystem serving game developers, automotive designers, architects, filmmakers, and other creators. Through strategic acquisitions including ironSource, Unity has expanded its capabilities to include advertising monetization, user acquisition, and analytics solutions...

Vungle was a leading in-app video advertising platform that merged into Liftoff to form one of the largest independent mobile marketing platforms.

AdColony was a leading mobile advertising platform known for its high-quality video ad formats, later merged into Digital Turbine's media business.

AudioMob is an in-game audio advertising platform that enables non-intrusive audio ads in mobile games without disrupting gameplay.

Electronic Arts (EA) is a major video-game publisher whose in-game advertising division, EA Advertising, sells brand placements across titles like EA Sports FC and Madden NFL.

GameAnalytics is a leading free analytics platform for game developers, providing behavioral insights and performance metrics for mobile, PC, and console games.

Tencent Holdings Limited is one of the world's largest and most influential technology conglomerates, headquartered in Shenzhen, China. Founded in 1998, Tencent has evolved from a messaging service provider into a comprehensive digital ecosystem encompassing social media, gaming, fintech, cloud services, and advertising technology. The company's flagship products include WeChat (Weixin), China's super-app with over 1.3 billion monthly active users, QQ messaging platform, and a vast portfolio ...

Facebook Gaming was Meta's dedicated gaming platform that combined game streaming, cloud gaming, and social features before being shut down in 2023.

Kick is a live streaming platform launched in 2022 that positions itself as a creator-friendly alternative to established platforms like Twitch. Operating at kick.com, the platform enables content creators to broadcast live video content to audiences while offering a more favorable revenue-sharing model for streamers. The platform has gained significant attention in the streaming community for its competitive creator compensation structure and less restrictive content policies, attracting hig...

ByteDance's gaming arm. Wound down November 2023 (~1000 layoffs). Most studios shed; ByteDance retained casual gaming arm Ohayoo and TikTok-platform games.

VR headset maker acquired by ByteDance August 2021 for ~RMB 5-9B. Significant restructuring 2023 amid soft VR demand; still operating as ByteDance's VR/XR arm. Borderline AdTech inclusion (emerging VR ad surfaces).

Sony Corporation is a Japanese multinational conglomerate corporation that is a leading manufacturer of consumer and professional electronic products, gaming, entertainment, and financial services.

YouTube's dedicated gaming content platform offering live streaming, video-on-demand, and community features for gaming creators and audiences.

A Hong Kong-based Web3 company focused on blockchain gaming, NFTs, and the metaverse, investing in and developing digital property rights for gaming and entertainment.

Mobile gaming studio (Clockmaker, Funky Bay). AppLovin took strategic investment Sep 2019; majority later. Divested to Tripledot June 30 2025.

Clipwire Games was a Canadian mobile game developer known for casual titles that integrated advertising and monetization solutions, later acquired to bolster mobile gaming and AdTech capabilities.

Epic Games — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Immutable is a blockchain technology company focused on NFT infrastructure and web3 gaming, not an AdTech company.

Keywords Studios — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

King Digital Entertainment is the mobile gaming giant behind Candy Crush Saga, leveraging massive first-party audience data and in-app advertising across its portfolio of casual games.

Landvault (formerly Admix, merged + rebranded June 2022) is an immersive/metaverse experience builder. It was acquired by Infinite Reality in July 2024 (~$450M, all-stock) and now operates as part of Infinite Reality.

Mobile gaming studio. Divested to Tripledot June 30 2025.