Adverty
Enables brands to reach gaming audiences through seamless, non-intrusive in-game advertising while providing game developers with a monetization solution that doesn't disrupt gameplay experience.
Last updated Feb 11, 2026 by AI Enrichment
- Industry
- In-Game Advertising
- Business Model
- SaaS/Platform
- Target Market
- Mid-Market to Enterprise
- Employee Count
- 11-50
- Stock Symbol
- ADVE.ST
- API Available
- Yes
Market Position
Specialized provider of non-intrusive in-game advertising solutions with focus on mobile gaming
Overview
Adverty is a Swedish advertising technology company specializing in in-game advertising solutions. The company provides a platform for seamlessly integrating non-intrusive advertisements into mobile games and other gaming environments through its proprietary In-Play and In-Menu ad formats. Adverty's technology allows brands to reach gaming audiences through programmatic advertising while maintaining the user experience, using viewability measurement and brand safety controls. Adverty operates as a publicly traded company on the Nasdaq First North Growth Market in Stockholm. The company serves both game developers looking to monetize their content and advertisers/brands seeking to reach engaged gaming audiences. Their platform emphasizes viewability standards and offers programmatic access through integrations with major demand-side platforms (DSPs) and supply-side platforms (SSPs), positioning them as a specialized player in the growing in-game advertising sector.
Products & Features
In-Play
Seamless ad placements integrated directly into the gaming environment during gameplay
In-Menu
Non-intrusive ad placements in game menus and transition screens
Adverty SDK
Software development kit for game developers to integrate Adverty's ad formats into their games
Programmatic Platform
Programmatic advertising platform enabling automated buying and selling of in-game ad inventory
Key Features
Viewability measurement and verificationBrand safety controlsProgrammatic buying capabilitiesNon-intrusive ad formatsReal-time bidding integrationCross-platform supportPerformance analytics and reporting
Use Cases
Mobile game monetizationBrand awareness campaigns in gaming environmentsReaching millennial and Gen Z audiences through gamingPerformance marketing in gamesProgrammatic in-game advertising campaigns
Customer Segments
Mobile game developersGame publishersAdvertising agenciesBrand advertisersDemand-side platforms (DSPs)Media buyers