Adverty

Specialized provider of non-intrusive in-game advertising solutions with focus on mobile gaming

Adverty is a Swedish advertising technology company specializing in in-game advertising solutions. The company provides a platform for seamlessly integrating non-intrusive advertisements into mobile games and other gaming environments through its proprietary In-Play and In-Menu ad formats. Adverty's technology allows brands to reach gaming audiences through programmatic advertising while maintaining the user experience, using viewability measurement and brand safety controls. Adverty operates as a publicly traded company on the Nasdaq First North Growth Market in Stockholm. The company serves both game developers looking to monetize their content and advertisers/brands seeking to reach engaged gaming audiences. Their platform emphasizes viewability standards and offers programmatic access through integrations with major demand-side platforms (DSPs) and supply-side platforms (SSPs), positioning them as a specialized player in the growing in-game advertising sector.