Bidstack

A leading specialist in intrinsic in-game advertising, connecting game publishers with brand advertisers through a programmatic marketplace focused on native, non-intrusive ad formats.

Bidstack is a pioneering AdTech company specializing in in-game advertising technology, operating at the intersection of the gaming and digital advertising industries. The company has developed a proprietary programmatic advertising platform that enables brands to deliver contextually relevant, non-intrusive advertisements within video game environments — including billboards, stadium hoardings, and other native in-game placements — without disrupting the player experience. Bidstack's technology supports real-time bidding (RTB) mechanisms and integrates with major game engines and platforms across mobile, PC, and console. Bidstack serves a dual-sided marketplace: on one side, it provides game developers and publishers with a monetization solution that preserves gameplay integrity; on the other, it offers advertisers and agencies access to a highly engaged, hard-to-reach gaming audience through brand-safe, viewable inventory. The platform connects to leading demand-side platforms (DSPs) and supply-side platforms (SSPs), enabling programmatic buying at scale. Bidstack has established partnerships with major game studios and sports rights holders, and its technology is particularly prominent in sports simulation and racing game genres. In the competitive in-game advertising landscape, Bidstack differentiates itself through its focus on intrinsic, native ad formats that blend seamlessly into game environments rather than interruptive overlays or rewarded video. The company has been publicly listed on the AIM market of the London Stock Exchange, giving it visibility and credibility in the AdTech sector. As gaming continues to grow as a mainstream media channel, Bidstack is positioned as a key enabler of the in-game advertising ecosystem for both indie and AAA game publishers.