Bidstack

Pioneer in programmatic intrinsic in-game advertising, operating as a specialist supply-side and demand-side platform for video game ad inventory

Bidstack was an advertising technology company specializing in dynamic, targeted, and automated native in-game advertising solutions for the global video games industry, and the company has since shut down.¹ Having pioneered the intrinsic in-game advertising format since 2017, Bidstack built a network of more than 400 high-quality video games across mobile and PC, reaching a total monthly audience of 100 million people.² Its platform enabled brands to place advertisements within natural spaces inside video games without disrupting the player experience, with branded placements ranging from trackside banners and cityscape billboards to pitch-side LED boards and skins.³ The company served leading game publishers such as Sports Interactive, Ubisoft, and Miniclip, and delivered campaigns for major brands including Apple, Samsung, Marriott Bonvoy, Paco Rabanne, and Doritos.² On the measurement and transparency side, Bidstack achieved IAB Gold Standard certification and partnered with MOAT by Oracle for enhanced campaign transparency, while also earning formal Comscore certification for audience validation.⁴ Source 1: caplight.com — Bidstack Group | Valuation, Funding Rounds & Stock Price Source 2: venatus.com — Venatus & Bidstack sign commercial partnership for in ... Source 3: newdigitalage.co — In-game ad platform Bidstack raises $11 million for US ... Source 4: amadigitalmedia.com — In-Game Marketing - In-Game Ads With Bidstack - AMA Africa