Xbox Media Solutions

Microsoft's dedicated gaming advertising solution, leveraging the Xbox brand and ecosystem to offer brands premium access to the global gaming audience

Xbox Media Solutions is the advertising and media sales arm of Microsoft's Xbox division, offering brands and marketers the ability to reach the highly engaged gaming audience across Xbox consoles, Xbox Game Pass, and related digital properties. The platform enables advertisers to connect with one of the most coveted demographics in media — gamers — through a variety of ad formats including display, video, and sponsorship opportunities within the Xbox ecosystem. As part of Microsoft Advertising's broader portfolio, Xbox Media Solutions sits at the intersection of gaming and advertising, providing brands with access to Xbox's massive global user base. Advertisers can leverage first-party data and Microsoft's identity graph to target audiences with precision, making it a compelling option for brands seeking to reach younger, tech-savvy consumers in a premium, brand-safe environment. The gaming advertising market has grown significantly, and Xbox Media Solutions positions Microsoft as a key player competing with other gaming-focused ad platforms. With the acquisition of Activision Blizzard, Microsoft's gaming footprint expanded considerably, further enhancing the scale and reach available to advertisers through this platform.