Rovio Entertainment

Leading mobile game publisher and in-game advertising publisher with a globally recognized IP portfolio centered on the Angry Birds franchise

Rovio Entertainment is a Finnish mobile game developer and publisher best known for creating the globally iconic Angry Birds franchise, launched in 2009. The company has built one of the most recognizable gaming brands in the world, with billions of downloads across its portfolio of games. Beyond pure game development, Rovio has established itself as a significant player in mobile advertising through its games, offering brands access to a highly engaged global audience via in-game ads, rewarded video, and branded content integrations. In the AdTech ecosystem, Rovio operates as both a publisher and an advertising platform, monetizing its games through a combination of in-app purchases and advertising revenue. The company has developed sophisticated ad monetization capabilities, working with major ad networks and demand-side platforms to serve targeted advertising to its player base. Rovio's advertising products include interstitials, rewarded video, and playable ads, making it a notable mobile in-game advertising publisher. Rovio was acquired by SEGA Corporation in 2023 for approximately €706 million, becoming a subsidiary of the Japanese gaming giant. Prior to the acquisition, Rovio was publicly traded on the Nasdaq Helsinki stock exchange. The company continues to operate under the Rovio brand, expanding its game portfolio and advertising capabilities while benefiting from SEGA's global resources and distribution network.