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Eric Seufert

Analyst and Author at Mobile Dev Memo

Seufert is best known for his authoritative, technically rigorous analysis of how Apple's ATT framework and broader privacy changes have restructured mobile advertising, and for making those complex dynamics accessible to practitioners through Mobile Dev Memo.

AnalystLinkedInAustin, Texas, United States15+ years in industry

Last updated May 30, 2026 by the ATDb Editorial Team

Bio

Eric Seufert is one of the most influential independent analysts in mobile advertising and marketing technology, best known as the founder and primary author of Mobile Dev Memo, a publication that has become essential reading for anyone navigating the intersection of mobile apps, user acquisition, and digital advertising. His rigorous, quantitative approach to dissecting industry trends — particularly around privacy regulation and its downstream effects on measurement and attribution — has earned him a reputation as one of the clearest and most credible voices in AdTech. He is widely credited with helping the industry understand the structural implications of Apple's App Tracking Transparency (ATT) framework before and after its rollout in 2021. Before establishing himself as an independent analyst, Seufert built hands-on expertise in mobile gaming and user acquisition, including a notable tenure at Rovio Entertainment, the Finnish studio behind Angry Birds, where he worked in user acquisition and growth. These operational roots give his analysis a practitioner's credibility that distinguishes him from purely academic or journalistic commentators. He is also the author of 'Freemium Economics,' published by Morgan Kaufmann, which provides a data-driven framework for understanding the monetization mechanics of free-to-play games and apps. Seufert's influence extends well beyond his writing. He is a sought-after speaker at major industry conferences, a frequent media commentator on AdTech and privacy topics, and has served in advisory capacities for companies operating in the mobile marketing ecosystem. His work on SKAdNetwork, Privacy Sandbox, and the evolving identity landscape has shaped how practitioners and executives think about the post-IDFA world.

Previous Roles

VP of Marketing / User Acquisition

Rovio Entertainment (2013-2015)

Head of User Acquisition

Wooga (2012-2013)

Product Manager / Growth

Various Mobile Gaming Companies (2009-2012)

Expertise
App Tracking Transparency (ATT)SKAdNetworkMobile User AcquisitionPrivacy SandboxMobile Attribution and MeasurementFreemium and App MonetizationProgrammatic AdvertisingMobile Marketing Strategy
Education
  • MBA, University of North Carolina at Chapel Hill
  • Bachelor's Degree, University of Michigan
Notable Achievements
  • Founded Mobile Dev Memo, which became one of the most widely read independent publications in mobile AdTech
  • Authored 'Freemium Economics' (Morgan Kaufmann/Elsevier), a foundational text on free-to-play app monetization
  • Recognized as a leading analyst on the impact of Apple's ATT framework on the mobile advertising ecosystem
  • Built a large independent audience of mobile marketing practitioners and executives through newsletter and social media commentary
Speaking Topics
Apple's App Tracking Transparency and its industry impactThe future of mobile measurement and attributionPrivacy Sandbox and post-cookie identity solutionsFreemium business models and app monetizationUser acquisition strategy in a privacy-first worldSKAdNetwork and probabilistic measurement
Publications
  • Mobile Dev Memo (mobiledevmemo.com) — ongoing newsletter and analysis blog
  • 'Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue' (Morgan Kaufmann, 2014)
Advisory Roles
Various mobile marketing and AdTech startups (specific companies not publicly confirmed)