Meta Audience Network

One of the top two mobile ad networks globally, second only to Google AdMob, with unmatched first-party audience data and advertiser demand

Meta Audience Network (formerly Facebook Audience Network) is Meta Platforms' off-platform advertising solution that enables advertisers to extend their Facebook and Instagram campaigns to a vast ecosystem of third-party mobile apps and websites. Launched in 2014, it allows publishers to monetize their apps and sites using Meta's powerful targeting capabilities, while giving advertisers incremental reach beyond Meta's owned-and-operated properties. The network supports multiple ad formats including banner ads, interstitials, rewarded video, and native ads. As one of the largest mobile advertising networks in the world, Meta Audience Network leverages Meta's unparalleled first-party data and audience graph to deliver highly targeted ads outside of Facebook and Instagram. Publishers integrate the Audience Network SDK into their apps to access Meta's advertiser demand, benefiting from competitive eCPMs driven by Meta's massive advertiser base. The network competes directly with Google AdMob and other major mobile ad networks. Meta Audience Network occupies a dominant position in the mobile advertising ecosystem, benefiting from Meta's scale of over 3 billion monthly active users and its sophisticated machine learning-driven ad delivery systems. For advertisers, it provides a familiar campaign management interface through Meta Ads Manager, making it easy to extend reach with minimal additional setup. For publishers, it offers one of the highest-paying demand sources in mobile advertising, making it a critical monetization partner for app developers globally.