Meta Audience Network

One of the top two mobile ad networks globally, competing primarily with Google AdMob, leveraging Meta's massive first-party data advantage

Meta Audience Network (formerly Facebook Audience Network) is Meta's mobile advertising platform that enables advertisers to extend their Facebook and Instagram ad campaigns to a vast ecosystem of third-party mobile apps and websites. Launched in 2014, it allows publishers to monetize their apps and sites using Meta's powerful targeting capabilities, while giving advertisers broader reach beyond Meta's owned-and-operated properties. The network supports a variety of ad formats including banner ads, interstitials, native ads, rewarded video, and in-stream video. As one of the largest mobile ad networks in the world, Meta Audience Network leverages Meta's unparalleled first-party data and audience graph to deliver highly targeted advertising at scale. Publishers integrate the network via SDK or API, gaining access to Meta's demand pool and competitive eCPMs. Advertisers benefit from consistent audience targeting and measurement across both Meta's platforms and the broader mobile ecosystem, making it a compelling extension of existing Meta ad campaigns. In the AdTech ecosystem, Meta Audience Network competes directly with Google AdMob, AppLovin, ironSource, and Unity Ads for mobile publisher inventory. Its key differentiator is the depth of Meta's audience data and the seamless integration with Meta's Ads Manager, making it particularly attractive for performance marketers already invested in the Meta advertising ecosystem. The network has faced some headwinds from Apple's ATT framework and privacy changes, but remains a significant force in mobile monetization globally.