Magic Tavern

Mid-tier casual mobile gaming studio backed by AppLovin, acquired by Tripledot Studios in 2025 as part of ongoing consolidation in the casual gaming space.

Magic Tavern was a Chicago-based mobile gaming studio that developed and published casual and hyper-casual mobile games for iOS and Android platforms. The studio built a portfolio of engaging, accessible titles designed to attract broad audiences and generate revenue through in-app advertising and in-app purchases, positioning itself within the fast-growing casual mobile gaming segment. The company attracted significant investment from AppLovin, the mobile marketing and monetization platform, between 2018 and 2020. This relationship gave Magic Tavern access to AppLovin's advertising infrastructure and monetization tools, tightly coupling its growth strategy with AppLovin's broader ecosystem of mobile publishers and ad technology. This backing helped Magic Tavern scale its user acquisition efforts and optimize ad revenue across its game portfolio. On June 30, 2025, Magic Tavern was divested to Tripledot Studios, a London-based mobile gaming company known for its data-driven approach to casual game development. The acquisition marked the end of Magic Tavern's independent chapter and folded its portfolio and talent into Tripledot's expanding global studio network. The deal reflected broader consolidation trends in the casual mobile gaming market, where mid-sized studios are increasingly absorbed by larger players seeking to grow their game libraries and development capacity.