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Brief
Google AdMob was acquired by Google (May 2010)— see Google for current status.
Google AdMob

Google AdMob

Mobile AdvertisingProduct· part of Googleadmob.google.com

AdMob enables mobile app developers to generate revenue through targeted in-app advertising while giving advertisers access to a massive, highly engaged global mobile audience across millions of apps.

Last updated Aug 2, 2026 by ATDb automated enrichment · Connections updated Aug 24, 2026

Founded
2006
HQ
Mountain View, California, United States
Parent
Google
Connections
54

At a glance

Employees
10000+
Funding
Acquired by Google for ~$750M in 2010
Revenue
Part of Google's multi-billion dollar advertising revenue
Stock
GOOGL
48integrations2competitors1corporate family1acquisitions
Mobile Ad PlatformAd NetworkIn-Game Advertising

About

One of the largest mobile in-app advertising networks globally, deeply integrated into Google's broader advertising ecosystem

Google AdMob, now part of Google (Alphabet Inc.) following its acquisition in 2010, is one of the world's largest mobile advertising platforms, purpose-built to help app developers monetize their applications and connect advertisers with highly engaged mobile audiences. Originally founded in 2006 by Omar Hamoui, AdMob was acquired by Google for approximately $750 million after the FTC approved the deal, cementing Google's dominance in the rapidly growing mobile advertising space. The platform serves billions of ad impressions daily across a vast network of mobile apps on both iOS and Android.

Business model

Marketplace

Target market

SMB, Mid-Market, Enterprise

What they offer

  • AdMob Ads

    In-app ad formats including banner, interstitial, rewarded, and native ads for mobile app monetization

  • Mediation

    Ad mediation platform that allows publishers to manage multiple ad networks and maximize fill rates and revenue

  • Open Bidding

    Real-time bidding solution that lets third-party demand sources compete simultaneously for ad inventory

  • AdMob Analytics

    Integrated reporting and analytics dashboard providing insights into ad performance, revenue, and user engagement

  • User Metrics

    Integration with Google Analytics for Firebase to provide combined app usage and ad revenue data

  • Ad Review Center

    Tool allowing publishers to review and block specific ads or ad categories appearing in their apps

Key features

Multiple in-app ad formats (banner, interstitial, rewarded video, native)Ad mediation across multiple networksReal-time bidding and open bidding supportIntegration with Google Analytics for FirebaseAutomated ad review and brand safety controlsCross-platform support for iOS and AndroidAudience targeting using Google's data signalsRevenue reporting and performance analytics

Use cases

Mobile app monetization for indie and enterprise developersRewarded advertising to drive user engagement and retentionBrand advertising campaigns targeting mobile app audiencesPerformance marketing and user acquisition via in-app adsCross-network ad mediation to maximize eCPMAudience segmentation and targeted mobile advertising

Customer segments

Independent mobile app developersMobile game studiosEnterprise app publishersMobile-first startupsPerformance advertisersBrand advertisers targeting mobile audiences

Tech & specs

Technology stack

Google Mobile Ads SDK (iOS and Android)FirebaseGoogle Cloud infrastructureReal-time bidding (RTB) technologyMachine learning for ad targeting and optimizationGoogle's DoubleClick ad serving technology

Security & compliance

GDPRCCPACOPPAIAB TCF 2.0Google Play and Apple App Store policy compliance

Deployment

Cloud

API

Yes

Explore further

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