Google AdMob

One of the largest mobile in-app advertising platforms globally, operating as a key product within Google's advertising ecosystem

Google AdMob is a mobile app monetization platform originally built independently and acquired by Google in November 2009, serving app and game developers by delivering in-app advertisements across formats such as banner, interstitial, rewarded, and native ads.^1,2,3 Publishers on the platform gain access to more than 30 premium ad networks and demand sources, along with tools such as automatic audience segmentation, while AdMob Mediation displays ads from multiple networks simultaneously to ensure users see the highest-paying ads available.^2,4 AdMob supports three revenue models — cost-per-click (CPC), cost-per-impression (CPM), and cost-per-action (CPA), and performance tracking combines AdMob's built-in reporting tools with integrations into platforms such as Google Analytics, covering metrics related to ad performance, user engagement, and revenue.⁴ As of 2023, nearly one thousand companies worldwide use AdMob as a mobile marketing tool, including mobile game studios such as Homa Games, JOYCITY, GameHouse, and IGG.¹ A 2023 lawsuit alleged that the AdMob software kit inside Google Play apps harvested device identifiers, IP addresses, and location data from children under 13 without verifiable parental consent in order to serve behavioral advertising, with a proposed $8.25 million settlement reached in 2025.³ Source 1: usercentrics.com — Mobile App Advertising Monetization with Google AdMob Source 2: playwire.com — Ad Tech Ecosystem: Google AdMob Source 3: cbinsights.com — Google AdMob - Products, Competitors, Financials ... Source 4: appradar.com — Google AdMob: What is it and How Does it Work?