Tenjin

Specialized mobile attribution platform focused on gaming and performance marketing

Tenjin is a mobile marketing infrastructure company that provides attribution, analytics, and data management solutions specifically designed for mobile app marketers and game developers. The platform offers comprehensive tools for tracking user acquisition campaigns, measuring ROI across advertising channels, and managing marketing data through its data warehouse and analytics capabilities. Tenjin operates as a subsidiary of GameAnalytics, having been acquired to strengthen the combined entity's position in mobile app and gaming analytics. The company serves mobile-first businesses, particularly in the gaming sector, by providing infrastructure that connects advertising spend to user behavior and lifetime value. Tenjin's platform integrates with major advertising networks and provides real-time attribution, cohort analysis, and marketing mix modeling capabilities. The company differentiates itself through its focus on data ownership and privacy-compliant attribution solutions, particularly important in the post-IDFA era. As part of the GameAnalytics family, Tenjin continues to operate as a distinct brand and platform, serving thousands of mobile apps and games globally. The company maintains its position as a specialized solution for performance marketers who require granular control over their marketing data and attribution logic, particularly those in the mobile gaming ecosystem where precise user acquisition economics are critical to business success.