Tenjin
D · Extended EcosystemSubsidiaryProvides mobile app marketers with a unified data infrastructure for attribution, analytics, and marketing optimization, enabling data-driven decision making and improved ROI on user acquisition spend.
Last updated Feb 18, 2026
- Industry
- Mobile Attribution and Analytics
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 51-200
- Funding
- $4.6M
- Revenue Range
- $1M-$10M
- Stock Symbol
- N/A
- Parent Company
- AppLovin
- API Available
- Yes
Market Position
Established player in mobile app attribution and marketing analytics, particularly strong in gaming vertical
Overview
Tenjin is a mobile marketing infrastructure platform that specializes in attribution, analytics, and data management for mobile app developers and marketers. Founded in 2014, the company provides a comprehensive suite of tools that enable mobile-first businesses to track user acquisition campaigns, measure ROI, and optimize their marketing spend across multiple ad networks and channels. The platform is particularly known for its focus on gaming and mobile app verticals, offering solutions that help companies understand the full customer journey from acquisition to monetization. Tenjin differentiates itself through its data infrastructure approach, providing marketers with granular, user-level data and supporting advanced use cases like cohort analysis, LTV prediction, and cross-channel attribution. The platform integrates with major ad networks, MMPs (Mobile Measurement Partners), and analytics tools, positioning itself as a central hub for mobile marketing data. Tenjin serves a global customer base ranging from indie developers to large mobile gaming companies and app publishers, competing in the mobile attribution and analytics space alongside companies like Adjust, AppsFlyer, and Singular.
Products & Features
Attribution
Multi-touch attribution tracking across ad networks and channels to measure campaign performance and user acquisition sources
DataVault
Centralized data warehouse that aggregates marketing, monetization, and user behavior data for analysis
Creative Studio
Tools for managing and analyzing creative assets and their performance across campaigns
SKAN Analytics
SKAdNetwork analytics and reporting for iOS 14+ privacy-compliant attribution
Cohort Analysis
Advanced cohort-based analytics for understanding user behavior and lifetime value over time
Key Features
Multi-touch attributionUser-level data granularitySKAdNetwork support for iOS 14+Real-time reporting and analyticsLTV and ROI predictionCohort analysisAd spend trackingFraud preventionCustom event trackingData export and API access
Use Cases
Mobile game user acquisition optimizationCross-channel marketing attributionLTV prediction and cohort analysisAd spend ROI measurementCreative performance testingFraud detection and preventionMarketing data consolidation and warehousingPost-IDFA iOS campaign measurement
Customer Segments
Mobile game developersMobile app publishersPerformance marketersUser acquisition teamsMobile-first companiesGaming studios