Remerge

Leading specialist DSP for mobile app retargeting, known for incrementality measurement and privacy-first targeting

Remerge is a Berlin-based mobile advertising platform founded in 2014, purpose-built for app retargeting and user re-engagement. The company operates a programmatic DSP that enables mobile app marketers to reach their existing users across a vast network of mobile inventory, delivering personalized ads to bring lapsed or inactive users back into their apps and drive measurable in-app actions such as purchases, subscriptions, and level completions. Remerge's technology leverages first-party data from app publishers and advertisers, combining it with real-time bidding infrastructure to serve highly targeted campaigns at scale. The platform offers incrementality measurement, audience segmentation, and dynamic creative optimization, allowing marketers to understand the true lift generated by their retargeting spend. Remerge is particularly strong in gaming, e-commerce, travel, and on-demand verticals where user retention and lifetime value are critical KPIs. In the AdTech ecosystem, Remerge occupies a focused niche as a specialist retargeting DSP, competing with broader platforms like Criteo and AppsFlyer-integrated solutions, as well as other mobile-first DSPs. The company has built a reputation for transparency, incrementality testing, and privacy-compliant targeting in a post-IDFA landscape, making it a trusted partner for performance-driven mobile marketers globally.