Remerge

Leading specialist DSP for mobile app retargeting, known for incrementality measurement and privacy-compliant re-engagement campaigns

Remerge is a Berlin-based mobile advertising platform focused exclusively on app retargeting and user re-engagement. Founded in 2014, the company provides a programmatic DSP that enables app developers and mobile-first brands to reach their existing users across a vast network of mobile inventory, delivering personalized ads to bring lapsed users back into apps and drive measurable in-app actions such as purchases, bookings, and subscriptions. Remerge's platform is built around audience segmentation, dynamic creative optimization, and real-time bidding, allowing marketers to target users based on their in-app behavior and lifecycle stage. The company emphasizes incrementality measurement and transparent reporting, giving advertisers confidence that their retargeting spend is generating genuine uplift rather than attributing organic conversions. Remerge operates its own bidding infrastructure and maintains direct integrations with major mobile ad exchanges and supply-side platforms globally. In the competitive mobile AdTech landscape, Remerge is recognized as a specialist retargeting partner, distinguishing itself from broader DSPs by its singular focus on app re-engagement. The company serves clients across verticals including e-commerce, gaming, travel, and on-demand services, and has established a strong presence in Europe, the Americas, and Asia-Pacific. Its privacy-first approach and adaptation to post-IDFA measurement challenges have reinforced its position as a trusted partner for performance-driven mobile marketers.