Remerge

Leading pure-play app retargeting DSP with a strong focus on transparency, incrementality measurement, and privacy-safe targeting

Remerge is a Berlin-based mobile advertising technology company founded in 2014, focused exclusively on app retargeting and re-engagement. The platform enables mobile app marketers to reconnect with users who have previously installed their app but become inactive, using programmatic advertising across a wide range of mobile inventory sources. Remerge operates its own DSP infrastructure, giving clients direct access to real-time bidding environments without relying on third-party intermediaries. The company's platform leverages first-party data, audience segmentation, and machine learning-driven bidding to deliver personalized ad experiences that drive measurable in-app actions such as purchases, subscriptions, and re-installs. Remerge serves clients across verticals including gaming, e-commerce, travel, and on-demand services, working with some of the world's largest app publishers and brands. Its incrementality measurement tools and transparent reporting are key differentiators in a market where proving true campaign lift is increasingly important. In the broader AdTech ecosystem, Remerge occupies a specialized niche as a pure-play app retargeting DSP, competing with larger multi-channel platforms like Criteo and AppsFlyer-integrated solutions, as well as mobile-focused players like Liftoff and Moloco. The company has built a strong reputation for transparency, fraud prevention, and privacy-compliant targeting, positioning itself as a trusted partner for performance-driven mobile marketers navigating a post-IDFA landscape.