Smadex

Specialist mobile-first DSP with a strong foothold in European and Latin American performance advertising markets, operating as part of Entravision's global digital advertising portfolio.

Smadex is a Barcelona-based mobile demand-side platform specializing in programmatic advertising technology for the mobile application ecosystem. The company provides performance-driven user acquisition, retargeting, and app engagement campaigns through its proprietary real-time bidding infrastructure and machine learning algorithms. Smadex serves app marketers and mobile-centric brands across verticals including gaming, e-commerce, fintech, and entertainment, enabling them to reach high-value users at scale across mobile inventory sources globally. The platform differentiates itself through its deep focus on mobile performance advertising, combining predictive bidding models with granular audience targeting and transparent reporting. Smadex's technology stack is built to optimize campaign outcomes such as installs, in-app events, and return on ad spend (ROAS), making it particularly attractive to performance marketers seeking measurable results. The company integrates with major mobile measurement partners (MMPs) and supply-side platforms to provide a comprehensive programmatic buying solution. Smadex operates as a subsidiary of Entravision Communications, a publicly traded media and marketing solutions company, which acquired Smadex to strengthen its digital advertising capabilities in international markets. Headquartered in Barcelona, Spain, Smadex has established a strong presence in European and Latin American markets while serving clients globally, positioning itself as a specialist mobile DSP within the broader programmatic advertising landscape.