Skip to content
Brief
InMobi

InMobi

Mobile Advertising & Programmatic AdTechinmobi.com

InMobi empowers marketers with a unified mobile-first platform for programmatic advertising, audience intelligence, and immersive ad experiences across mobile and connected TV, enabling precise targeting at global scale without reliance on walled gardens.

Last updated Jul 6, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026

Founded
2007
HQ
San Francisco, California, United States
Connections
68

At a glance

Employees
1001-5000
Funding
$320M+
Revenue
$500M–$1B
Stock
N/A
33integrations16competitors1corporate family2acquisitions

About

One of the world's largest independent mobile advertising and marketing platforms, with strong reach in emerging markets and growing CTV presence

InMobi is a leading global enterprise marketing platform specializing in mobile advertising, programmatic solutions, and connected television (CTV) experiences. Founded in 2007 and headquartered in San Francisco, California, InMobi operates one of the world's largest independent mobile advertising networks, reaching billions of consumers across thousands of apps and mobile properties worldwide. The company's platform powers discovery and delivery of mobile content, enabling marketers to connect with audiences at scale through rich, immersive ad formats. InMobi's product portfolio spans demand-side platforms (DSP), supply-side platforms (SSP), data and analytics tools, and creative solutions. Its InMobi Exchange is a premium mobile-first programmatic marketplace, while its consumer intelligence platform, Pulse, provides market research and audience insights. The company also operates Glance, a lock-screen content discovery platform, and has expanded into CTV advertising, reflecting its evolution beyond pure-play mobile into broader digital video and streaming environments. In the AdTech ecosystem, InMobi occupies a distinctive position as one of the few large-scale independent mobile advertising platforms not owned by a major walled garden. With a strong presence in emerging markets—particularly India, Southeast Asia, and Africa—alongside established operations in North America and Europe, InMobi competes with the likes of Google, Meta, AppLovin, and The Trade Desk. The company has raised significant venture funding and remains privately held, giving it strategic flexibility to invest in AI-driven targeting, identity solutions, and next-generation ad experiences.

Business model

Marketplace / Platform

Target market

Enterprise

What they offer

  • InMobi Exchange

    A premium mobile-first programmatic marketplace connecting buyers and sellers of mobile ad inventory at scale

  • InMobi DSP

    Demand-side platform enabling advertisers and agencies to buy mobile and CTV inventory programmatically with advanced targeting

  • InMobi SSP

    Supply-side platform helping app publishers monetize their inventory through programmatic and direct channels

  • InMobi Pulse

    Consumer intelligence and market research platform providing audience insights and brand tracking

  • Glance

    AI-powered lock-screen content discovery platform delivering personalized content and ads to mobile users

  • InMobi CTV

    Connected TV advertising solution enabling brands to reach streaming audiences with targeted video ads

  • InMobi Studio

    Creative platform for building rich, interactive, and immersive mobile ad formats

  • InMobi Audiences

    Data and audience segmentation solution leveraging first-party and third-party signals for precise targeting

Key features

AI-powered audience targeting and optimizationGlobal mobile-first programmatic marketplaceConnected TV (CTV) advertising capabilitiesRich and interactive mobile ad formatsConsumer intelligence and market research toolsCross-device identity and attributionReal-time bidding (RTB) infrastructureLock-screen content discovery via GlanceBrand safety and fraud prevention toolsEmerging market reach (India, SEA, Africa)

Use cases

Mobile app user acquisition campaignsBrand awareness advertising on mobile and CTVProgrammatic media buying across mobile inventoryApp publisher monetization via SSPAudience research and consumer insightsRetargeting and re-engagement of mobile usersPerformance marketing for e-commerce and gamingCTV video advertising for streaming audiences

Customer segments

Global brand advertisersPerformance marketers and app developersMedia agencies and trading desksMobile app publishersE-commerce companiesGaming companiesTelecom operatorsEmerging market businesses

Tech & specs

Technology stack

Real-time bidding (RTB) infrastructureMachine learning and AI for targetingBig data analytics platformsCloud infrastructure (AWS, GCP)OpenRTB protocolIdentity resolution and device graphVAST/VPAID for video ad servingSDK for mobile app integration

Security & compliance

GDPRCCPACOPPAIAB TCF (Transparency & Consent Framework)Brand safety standards (IAS, MOAT integration)

Deployment

Cloud

API

Yes

Corporate history
  1. 2007 · Founded
  2. 2023Absorbed Quantcast Choice
Connection details
See alternatives to InMobi See integrations with InMobi (33) See acquisitions by InMobi (2)

Explore further

4 views