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Brief
InMobi

InMobi

Mobile Advertising & Programmatic AdTechinmobi.com

InMobi is an Indian multinational technology company, headquartered in Bengaluru, that operates a mobile-first platform enabling contextual mobile advertising.

Last updated Oct 11, 2026 by the ATDb Editorial Team · Connections updated Oct 12, 2026

Founded
2007
HQ
San Francisco, California, United States
Connections
74

AI-drafted from public sources23 sources cited

At a glance

Employees
1001-5000
Funding
$320M+
Revenue
$500M–$1B
Stock
N/A
35integrations16competitors1corporate family2acquisitions

About

One of the world's largest independent mobile advertising and marketing platforms, with strong reach in emerging markets and growing CTV presence

InMobi is an Indian multinational technology company, headquartered in Bengaluru, that operates a mobile-first platform enabling contextual mobile advertising. Its advertising unit functions as an agentic advertising platform helping brands and merchants achieve business outcomes through proprietary intelligence, AI-led solutions, and broad consumer reach, delivering omnichannel performance across advertising and commerce. To support advertisers expanding globally, InMobi combines a programmatic exchange, OEM partnerships with Samsung, Motorola, and Google, and its consumer platform Glance into an AI-optimized framework connecting mobile, lock screen, and connected TV experiences across more than 2 billion devices through 70,000-plus integrated apps. Through its InMobi Accelerate and Alliance network, advertisers can also access search and social inventory via partnerships with Microsoft Advertising, Baidu, and Yandex, with the network managing more than US$2.5 billion in media flow globally. InMobi Pulse, its consumer intelligence offering, has been recognized by Forrester as an AI-enabled analytics solution. InMobi became the first Indian unicorn startup in 2011 and today maintains 22 offices across 12 countries on 5 continents, employing around 2,500 people. Source 1: wikipedia.org — InMobi Source 2: inmobi.com — InMobi Advertising Unveils AI-Powered Cross-Screen and ... Source 3: inmobi.com — InMobi | Company History and Mission

Business model

Marketplace / Platform

Target market

Enterprise

What they offer

  • InMobi Exchange

    A premium mobile-first programmatic marketplace connecting buyers and sellers of mobile ad inventory at scale

  • InMobi DSP

    Demand-side platform enabling advertisers and agencies to buy mobile and CTV inventory programmatically with advanced targeting

  • InMobi SSP

    Supply-side platform helping app publishers monetize their inventory through programmatic and direct channels

  • InMobi Pulse

    Consumer intelligence and market research platform providing audience insights and brand tracking

  • Glance

    AI-powered lock-screen content discovery platform delivering personalized content and ads to mobile users

  • InMobi CTV

    Connected TV advertising solution enabling brands to reach streaming audiences with targeted video ads

  • InMobi Studio

    Creative platform for building rich, interactive, and immersive mobile ad formats

  • InMobi Audiences

    Data and audience segmentation solution leveraging first-party and third-party signals for precise targeting

Key features

AI-powered audience targeting and optimizationGlobal mobile-first programmatic marketplaceConnected TV (CTV) advertising capabilitiesRich and interactive mobile ad formatsConsumer intelligence and market research toolsCross-device identity and attributionReal-time bidding (RTB) infrastructureLock-screen content discovery via GlanceBrand safety and fraud prevention toolsEmerging market reach (India, SEA, Africa)

Use cases

Mobile app user acquisition campaignsBrand awareness advertising on mobile and CTVProgrammatic media buying across mobile inventoryApp publisher monetization via SSPAudience research and consumer insightsRetargeting and re-engagement of mobile usersPerformance marketing for e-commerce and gamingCTV video advertising for streaming audiences

Customer segments

Global brand advertisersPerformance marketers and app developersMedia agencies and trading desksMobile app publishersE-commerce companiesGaming companiesTelecom operatorsEmerging market businesses

Tech & specs

Technology stack

Real-time bidding (RTB) infrastructureMachine learning and AI for targetingBig data analytics platformsCloud infrastructure (AWS, GCP)OpenRTB protocolIdentity resolution and device graphVAST/VPAID for video ad servingSDK for mobile app integration

Security & compliance

GDPRCCPACOPPAIAB TCF (Transparency & Consent Framework)Brand safety standards (IAS, MOAT integration)

Deployment

Cloud

API

Yes

Corporate history
  1. 2007 · Founded
  2. 2023Absorbed InMobi CMP
Connection details
See alternatives to InMobi See integrations with InMobi (35) See acquisitions by InMobi (2)

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