InMobi

One of the largest independent mobile advertising platforms globally, with particular strength in emerging markets and a full-stack programmatic offering spanning DSP, SSP, and data intelligence.

InMobi is one of the world's largest independent mobile advertising platforms, founded in 2007 in Bangalore, India. The company provides a comprehensive suite of enterprise marketing and monetization solutions, enabling brands to reach consumers through programmatic advertising, native ads, video, and rich media formats across mobile apps and connected television environments. InMobi operates both a demand-side platform (DSP) for advertisers and a supply-side platform (SSP) for publishers, making it a significant player across the full programmatic advertising stack. The company's product portfolio includes the InMobi Exchange (a mobile-first programmatic marketplace), Glance (a lock screen content platform), and TruFactor (a data intelligence product). InMobi also owns and operates Roposo, a short-video platform, and has expanded aggressively into the connected TV (CTV) space. With a presence in over 160 countries and access to billions of mobile devices, InMobi is particularly strong in emerging markets such as India, Southeast Asia, and Africa, where it has deep publisher relationships and first-party data assets. InMobi is widely regarded as a pioneer in mobile advertising, having been one of the first companies to build a global mobile ad network at scale. The company competes with major players like Google, Meta, The Trade Desk, and AppLovin, differentiating itself through its mobile-first heritage, emerging market expertise, and proprietary data capabilities. InMobi achieved unicorn status in 2011 and remains one of India's most prominent technology unicorns, with SoftBank as a major investor.