Lemma

Leading independent programmatic platform in India and emerging markets with focus on CTV/OTT and mobile advertising

Lemma is a global advertising technology company that specializes in programmatic advertising solutions, particularly focused on Connected TV (CTV), Over-The-Top (OTT), and mobile advertising. The company provides a comprehensive omnichannel demand-side platform (DSP) and supply-side platform (SSP) that enables advertisers, agencies, and publishers to execute programmatic campaigns across multiple screens and formats. Lemma has established itself as a significant player in emerging markets, with a strong presence in India and expanding operations across Asia-Pacific, Middle East, and other regions. The company's technology stack is designed to address the unique challenges of programmatic advertising in diverse markets, offering solutions for video advertising, display, native, and audio formats. Lemma's platform emphasizes transparency, brand safety, and performance optimization, making it particularly attractive to brands looking to reach audiences across traditional and emerging digital channels. The company has positioned itself as a bridge between global advertising demand and local inventory supply, particularly in high-growth markets where programmatic adoption is accelerating.