Vdopia

A mobile-first programmatic video advertising platform with strong presence in emerging markets, later rebranded as Chocolate Platform

Vdopia was a mobile advertising technology company that specialized in programmatic video and rich media advertising solutions, with a strong focus on mobile-first markets. Founded in 2007, the company built a demand-side platform (DSP) and supply-side platform (SSP) that enabled advertisers and publishers to transact mobile video inventory at scale. Vdopia was particularly known for its presence in emerging markets, including India and Southeast Asia, where mobile internet adoption was rapidly growing. The company developed proprietary ad formats and targeting capabilities designed specifically for mobile environments, helping brands reach consumers on smartphones and tablets with engaging video content. Vdopia's platform supported a range of ad formats including in-stream video, interstitials, and native ads, and it worked with major brands, agencies, and app publishers across its network. Vdopia was eventually rebranded as Chocolate Platform, reflecting a broader evolution of its product offerings and market positioning. The Chocolate Platform brand continued to operate as a mobile programmatic advertising marketplace, maintaining the core technology and publisher/advertiser relationships that Vdopia had built. The company's legacy lies in pioneering mobile video advertising infrastructure in high-growth markets and contributing to the maturation of programmatic mobile advertising globally.