Fyber enables mobile app developers to maximize ad revenue through unified auction technology and access to premium demand sources, while maintaining optimal user experience through intelligent ad mediation and optimization.
Last updated Feb 8, 2026
- Industry
- Mobile Advertising Technology / App Monetization
- Business Model
- Marketplace/Platform
- Target Market
- Mid-Market to Enterprise
- Employee Count
- 201-500
- Funding
- $189M
- Revenue Range
- $100M-$200M
- Stock Symbol
- Not Publicly Traded
- Parent Company
- Digital Turbine
- API Available
- Yes
Market Position
Leading mobile ad mediation and monetization platform, now part of Digital Turbine's mobile growth platform
Overview
Fyber is a global mobile advertising technology company that specializes in monetization solutions for mobile app developers and publishers. The company provides a comprehensive platform that combines mediation, exchange, and programmatic advertising technologies to help app developers maximize their ad revenue. Fyber's technology stack includes FairBid, their unified auction mediation platform, and a supply-side platform (SSP) that connects publishers with demand sources globally. Fyber was acquired by Digital Turbine in May 2021 for approximately $600 million, becoming a key component of Digital Turbine's end-to-end mobile advertising and app distribution platform. Prior to the acquisition, Fyber had established itself as a significant player in the mobile ad tech space, particularly in Europe and globally, serving thousands of app developers and facilitating billions of ad impressions. The company's solutions focus on in-app advertising, offering various ad formats including rewarded video, interstitials, banners, and native ads.
Products & Features
FairBid
Unified auction mediation platform that enables real-time bidding competition among multiple ad networks to maximize eCPM and revenue
Fyber Marketplace
Supply-side platform (SSP) connecting publishers with global demand sources and advertisers
Offer Wall
Engagement-based ad format allowing users to complete actions in exchange for in-app rewards
Ad Formats Suite
Comprehensive range of ad formats including rewarded video, interstitials, banners, and native ads
Key Features
Unified auction technologyReal-time bidding (RTB)Advanced mediationMultiple ad format supportRevenue optimization algorithmsCross-promotion toolsAnalytics and reporting dashboardA/B testing capabilitiesUser segmentationGDPR and privacy compliance tools
Use Cases
Mobile game monetizationApp publisher revenue optimizationIn-app advertising managementAd network mediationProgrammatic mobile advertisingUser acquisition and retention through rewarded ads
Customer Segments
Mobile game developersApp publishersMobile app developersGaming studiosCasual and hyper-casual game developersMid-core and hardcore game developers