Fyber

A leading mobile ad monetization and mediation platform for app publishers, now operating as a subsidiary of Digital Turbine

Fyber, now part of Digital Turbine, is a leading mobile advertising monetization platform founded in 2009 and headquartered in Berlin, Germany. The company provides app developers and publishers with a comprehensive suite of tools to maximize ad revenue, including a mediation platform, a real-time bidding (RTB) exchange, and advanced programmatic advertising capabilities. Fyber's technology enables publishers to manage multiple demand sources, optimize fill rates, and increase eCPMs across a wide range of ad formats including rewarded video, interstitials, and banners. Digital Turbine completed its acquisition of Fyber in May 2021 for approximately $600 million, integrating Fyber's publisher-side monetization capabilities into its broader mobile growth and advertising ecosystem. This acquisition positioned Digital Turbine as a more comprehensive end-to-end mobile advertising platform, combining Fyber's strong publisher monetization tools with Digital Turbine's on-device software and advertiser-side demand capabilities. Fyber operates within the highly competitive mobile in-app advertising space, competing with platforms such as ironSource, AppLovin's MAX, and Google AdMob. Its key differentiators include a transparent, publisher-first approach to mediation, robust demand-side partnerships, and sophisticated header bidding and unified auction technologies. As part of Digital Turbine, Fyber continues to serve thousands of app developers and publishers globally, helping them navigate the complexities of programmatic monetization in a privacy-first advertising landscape.