Fyber

A leading independent mobile ad monetization and mediation platform prior to its acquisition by Digital Turbine in 2021

Fyber, acquired by Digital Turbine in April 2021 for approximately $600 million, was a prominent mobile advertising monetization platform headquartered in Berlin, Germany. The company provided app developers and mobile publishers with a comprehensive suite of tools including ad mediation, a real-time bidding exchange, and programmatic demand solutions designed to help maximize ad revenue across multiple formats and channels. Fyber's technology enabled publishers to manage and optimize yield from a single, unified platform, making it a significant player in the mobile in-app advertising ecosystem. Founded in 2009 (originally as SponsorPay), Fyber grew through a series of acquisitions and rebranding efforts to become a well-regarded independent monetization platform before its acquisition by Digital Turbine. Its FairBid mediation product was particularly noted for its transparent, impression-level bidding approach, which helped level the playing field between demand sources and improve publisher revenue outcomes. The platform served thousands of app developers globally and integrated with major demand-side platforms and ad networks. Following the Digital Turbine acquisition, Fyber operated as part of Digital Turbine's broader app delivery and advertising ecosystem, complementing Digital Turbine's on-device software and media solutions. Over time, Digital Turbine restructured and wound down distinct Fyber branding as it consolidated its advertising technology assets, making Fyber's legacy most visible in the mediation and exchange capabilities absorbed into Digital Turbine's product portfolio.