Fyber

A leading mobile ad monetization platform for app and game publishers, operating within Digital Turbine's broader Mobile Growth Platform ecosystem and competing with major mediation and exchange players in the mobile programmatic space.

Fyber is a mobile advertising technology company that specializes in ad monetization solutions for app publishers, now operating as part of Digital Turbine's independent Mobile Growth Platform.¹ Its core offerings — including FairBid mediation, the Fyber Marketplace, and Offer Wall Edge — connect app and game publishers with global brands and mobile-first advertisers, processing over 40 billion daily ad opportunities across its network.¹ Fyber addresses the challenge of optimizing ad revenue through proprietary mediation, real-time bidding, video, and audience segmentation, enabling publishers to achieve header-bidding-like efficiency in mobile apps while driving performance and transparency.¹ On the advertiser side, the platform provides advanced targeting and optimization tools designed to deliver engaging ads to the right audiences, enhancing return on investment.² Fyber maintains standards of quality and transparency by actively combating ad fraud through advanced detection mechanisms and working to comply with industry guidelines and user privacy regulations.² Source 1: startupintros.com — Fyber: Funding, Team & Investors Source 2: appsamurai.com — Fyber