Fyber

A leading mobile in-app monetization platform and SSP, operating as a subsidiary of Digital Turbine with strong presence in mobile gaming and app publishing

Fyber is a mobile advertising technology company that specializes in helping app developers and mobile publishers maximize their ad revenue through a comprehensive suite of monetization solutions. The platform offers ad mediation, a mobile supply-side platform (SSP), and an in-app bidding solution that connects publishers with premium demand sources. Fyber's technology enables publishers to manage multiple ad networks from a single interface, optimizing yield through real-time competition among buyers. Founded in 2009 in Berlin, Germany, Fyber grew to become one of the prominent players in the mobile in-app advertising ecosystem. The company went through several strategic transformations, including a merger with RNTS Media and acquisitions of companies like Heyzap and Inneractive, which significantly expanded its capabilities in video advertising and programmatic demand. Fyber was acquired by Digital Turbine in 2021 for approximately $600 million, becoming a key component of Digital Turbine's broader app delivery and monetization ecosystem. As a subsidiary of Digital Turbine, Fyber continues to operate as a distinct brand and platform, serving thousands of app developers and publishers globally. Its technology stack supports a wide range of ad formats including rewarded video, interstitials, banners, and native ads, making it particularly strong in the mobile gaming and app monetization verticals. Fyber competes with other major mobile monetization platforms and SSPs, differentiating itself through its unified auction technology and deep integration with premium demand partners.