Adlook

A privacy-first brand growth platform backed by RTB House, competing in the programmatic DSP space with a differentiated deep learning and cookieless approach

Adlook is a next-generation media technology company specializing in reaching audiences on the open web and connected television.¹ By leveraging deep learning algorithms with a precision bidding approach, the platform reduces wasted impressions and improves campaign outcomes.² Smart Audiences, paired with integrated supply path optimization technology, maximize budget efficiency and secure access to high-quality media, delivering measurable gains in targeting accuracy, media efficiency, and incremental reach compared to cookie-based campaigns.¹ Adlook currently operates in nine markets — including the US, UK, Poland, Brazil, France, Italy, Mexico, Spain, and Germany — and counts brands such as Mattel, Kraft Heinz, Sanofi, SC Johnson, and Mars among its clients.¹ MarTech Breakthrough recognized Adlook as the winner of the "Best ID-less Marketing Platform" award in its 8th annual program.¹ Source 1: adweek.com — Adlook Named “Best ID-less Marketing Platform” In ... Source 2: topanalyticstools.com — Adlook | Top Marketing Analytics Tools & Services Directory