Chartboost
S · Core PlatformsAcquired by Zynga (Take-Two Interactive)Chartboost provides mobile game developers with a full-stack monetization and user acquisition platform built specifically for gaming, combining a large gaming ad network with programmatic tools and in-app bidding to maximize revenue and growth.
Last updated Apr 15, 2026 by AI Enrichment
- Industry
- Mobile Advertising & Gaming AdTech
- Business Model
- Marketplace / Platform
- Target Market
- Mobile Game Developers and Publishers
- Employee Count
- 201-500
- Funding
- $21M
- Revenue Range
- $50M-$150M
- Stock Symbol
- TTWO
- Parent Company
- Zynga (Take-Two Interactive)
- API Available
- Yes
Market Position
One of the largest mobile gaming-focused ad networks and monetization platforms, operating as a subsidiary of Zynga (Take-Two Interactive)
Overview
Chartboost is a mobile advertising and monetization platform purpose-built for the gaming industry. Founded in 2011 and headquartered in San Francisco, the company provides game developers with tools to acquire users, monetize their apps, and manage programmatic advertising through its direct deal marketplace and ad network. Chartboost's platform enables developers to run interstitial, rewarded video, and banner ads, and its direct deal marketplace historically allowed developers to cross-promote games without intermediaries, a pioneering feature in mobile gaming advertising. Chartboost operates a demand-side platform (DSP), a supply-side platform (SSP), and an in-app bidding solution that allows publishers to maximize revenue through real-time auctions. The platform serves thousands of mobile game developers globally, offering deep analytics, audience targeting, and creative optimization tools tailored to gaming audiences. Its focus on the gaming vertical has allowed it to build one of the largest mobile gaming ad networks in the world. In 2021, Zynga acquired Chartboost for approximately $250 million, integrating the platform into its broader mobile gaming and advertising strategy. Following Zynga's own acquisition by Take-Two Interactive in 2022, Chartboost continues to operate as a distinct brand and platform within the Take-Two/Zynga ecosystem, serving external game developers and publishers while also supporting Zynga's internal monetization needs.
Products & Features
Chartboost DSP
Demand-side platform enabling advertisers and game developers to run targeted user acquisition campaigns across mobile gaming inventory.
Chartboost SSP
Supply-side platform allowing mobile game publishers to monetize their apps by connecting to multiple demand sources.
In-App Bidding
Real-time header bidding solution for mobile apps that enables publishers to maximize ad revenue through simultaneous auction competition.
Direct Deal Marketplace
Peer-to-peer marketplace allowing game developers to set up direct cross-promotion and advertising deals with each other.
Helium (Mediation)
Mediation platform that helps publishers manage multiple ad networks and optimize fill rates and eCPMs.
Analytics & Reporting
Comprehensive dashboard providing real-time insights into campaign performance, revenue, and audience data.
Key Features
In-app bidding and real-time auctionsGaming-specific audience targetingDirect deal marketplace for cross-promotionRewarded video and interstitial ad formatsMediation across multiple ad networksAdvanced creative optimization toolsReal-time analytics and reportingSDK for iOS and Android integration
Use Cases
Mobile game user acquisition campaignsIn-app ad monetization for game publishersCross-promotion between mobile gamesProgrammatic advertising in mobile gaming environmentsRewarded video ad placements to drive in-game engagementMediation and yield optimization for mobile publishers
Customer Segments
Independent mobile game developersLarge mobile game publishersGaming studios seeking user acquisitionMobile app publishers seeking monetizationPerformance marketers in gaming