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Brief
Chartboost was acquired by Zynga (Aug 2021) and acquired by LoopMe (Dec 2024)
Chartboost

Chartboost

Mobile In-App Advertising & Monetizationchartboost.com

Chartboost is an in-app programmatic advertising and monetization platform that enables developers to monetize their mobile apps and connects advertisers to global in-app inventory.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2011
HQ
San Francisco, California, United States
Parent
Connections
54

AI-drafted from public sources24 sources cited

At a glance

Employees
201-500
Funding
$21M
Revenue
$50M-$150M
Stock
TTWO
31integrations15competitors1corporate family2acquisitions

About

One of the most established mobile in-app advertising and mediation platforms, with deep penetration in the mobile gaming vertical and a large direct SDK footprint

Chartboost is an in-app programmatic advertising and monetization platform that enables developers to monetize their mobile apps and connects advertisers to global in-app inventory. Through its Chartboost Direct offering, it provides publishers with the infrastructure to bring brand demand into mobile apps at scale, with real-time bidding designed to maximize demand and increase average revenue per daily active user. The platform supports all established ad formats while investing in emerging ones, and offers publishers fully transparent access to granular analytics to better understand and inform campaign performance strategy. Chartboost has partnered with LiveRamp to make publisher audiences addressable through LiveRamp's authenticated ecosystem, integrating the RampID identifier so publishers can transact on first-party data with marketers and demand-side platforms. Chartboost was acquired by LoopMe, an AI-powered adtech company, in December 2024, and was subsequently added to LoopMe's Intelligent Marketplace offering. Source 1: wikipedia.org — Chartboost Source 2: chartboost.com — Chartboost - LoopMe | Bringing Brands into Apps Source 3: playwire.com — Ad Tech Ecosystem: Chartboost Source 4: liveramp.com — Chartboost - Customer Story

Business model

Marketplace / Platform

Target market

Mobile Game Developers, App Publishers, Performance Advertisers

What they offer

  • Chartboost Mediation

    A mediation platform that enables publishers to manage multiple ad networks, optimize waterfall and bidding configurations, and maximize eCPMs and fill rates.

  • Chartboost DSP

    A demand-side platform offering programmatic access to premium in-app mobile inventory, with targeting capabilities tailored to gaming audiences.

  • Rewarded Video Ads

    Opt-in video ad format that rewards users with in-app currency or items, delivering high engagement and eCPMs for publishers.

  • Interstitial Ads

    Full-screen ad units served at natural transition points within mobile apps and games.

  • Chartboost SDK

    A widely integrated mobile SDK enabling publishers to access Chartboost's ad demand and mediation capabilities directly within their apps.

Key features

Direct SDK integration across thousands of mobile appsIn-app bidding and waterfall mediationRewarded video and interstitial ad formatsProgrammatic DSP with gaming audience targetingFirst-party data from direct publisher relationshipsCross-platform campaign management and reportingReal-time analytics and eCPM optimization

Use cases

Mobile game monetization through rewarded and interstitial adsProgrammatic user acquisition for mobile apps and gamesAd network mediation to maximize publisher revenuePerformance advertising campaigns targeting engaged gaming audiencesIn-app brand advertising within mobile gaming environments

Customer segments

Mobile game developers and studiosIndependent app publishersPerformance advertisers and user acquisition teamsBrand advertisers targeting mobile gaming audiencesAd networks seeking in-app supply access

Tech & specs

Technology stack

Mobile SDK (iOS and Android)Real-time bidding (RTB) infrastructureProgrammatic DSP and SSP componentsMachine learning for eCPM optimizationOpenRTB protocol supportMRAID-compliant rich media ad rendering

Security & compliance

GDPRCCPACOPPAIAB TCF (Transparency & Consent Framework)

Deployment

CloudSDK (mobile)

API

Yes

Explore further

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