Chartboost

Leading mobile game advertising platform with strong presence in gaming vertical

Chartboost is a leading mobile advertising and monetization platform specifically designed for mobile game developers. Founded in 2011, the company provides a comprehensive suite of tools including programmatic advertising, direct deals marketplace, mediation, and cross-promotion capabilities that enable game developers to monetize their apps and acquire users efficiently. The platform is known for its focus on the gaming vertical, offering specialized ad formats and targeting capabilities optimized for mobile games. In 2021, Chartboost was acquired by Zynga for approximately $250 million, and subsequently became part of Take-Two Interactive when Take-Two acquired Zynga in 2022 for $12.7 billion. As part of the Take-Two family, Chartboost maintains its position as a significant player in mobile game advertising, serving thousands of game developers globally and processing billions of ad requests daily. The platform combines direct marketplace capabilities with programmatic demand, providing developers with access to premium demand sources while maintaining control over their monetization strategies.