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Maggie Mesa

Dealmaker

Maggie Mesa is a recognized leader in programmatic advertising and strategic partnerships, best known for her ability to build and scale supply-side ecosystems at the intersection of technology and commercial strategy. Having risen through roles at OpenX and Chartboost, she has developed deep expertise in header bidding, supply path optimization, and the evolving identity landscape, earning a reputation as a commercially minded operator who can translate complex technical capabilities into compelling partnership narratives for both technical and business audiences. Mesa joined LoopMe in 2024, initially as SVP of Global Supply before advancing to Chief Business Officer — a progression that reflects her broad strategic impact on the organization. At LoopMe, she is responsible for driving the company's overall business strategy, supply partnerships, and growth initiatives, bringing her programmatic and partnerships expertise to bear on LoopMe's AI-driven brand advertising platform. Prior to LoopMe, she held a prominent role at OpenX as VP of Business Development & Partnerships, where she was central to conversations around addressability, curated marketplace environments, and the future of open web monetization. Throughout her 15-plus years in AdTech, Mesa has navigated the industry's most significant transitions, including the shift toward cookieless identity solutions and the growing importance of supply-side curation. She is regarded as a collaborative and strategically disciplined operator who brings both vision and executional rigor to every stage of partnership development, making her a notable figure in the programmatic supply ecosystem.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026

Role
Chief Business Officer
Company
Based
New York, New York, United States
Connections
3
Years in industry
15 years

Bio

Maggie Mesa is a recognized leader in programmatic advertising and strategic partnerships, best known for her ability to build and scale supply-side ecosystems at the intersection of technology and commercial strategy. Having risen through roles at OpenX and Chartboost, she has developed deep expertise in header bidding, supply path optimization, and the evolving identity landscape, earning a reputation as a commercially minded operator who can translate complex technical capabilities into compelling partnership narratives for both technical and business audiences. Mesa joined LoopMe in 2024, initially as SVP of Global Supply before advancing to Chief Business Officer — a progression that reflects her broad strategic impact on the organization. At LoopMe, she is responsible for driving the company's overall business strategy, supply partnerships, and growth initiatives, bringing her programmatic and partnerships expertise to bear on LoopMe's AI-driven brand advertising platform. Prior to LoopMe, she held a prominent role at OpenX as VP of Business Development & Partnerships, where she was central to conversations around addressability, curated marketplace environments, and the future of open web monetization. Throughout her 15-plus years in AdTech, Mesa has navigated the industry's most significant transitions, including the shift toward cookieless identity solutions and the growing importance of supply-side curation. She is regarded as a collaborative and strategically disciplined operator who brings both vision and executional rigor to every stage of partnership development, making her a notable figure in the programmatic supply ecosystem.

Career

  • VP, Business Development & Partnerships

    OpenX · approx. 2020-2024

  • Business Development & Partnerships

    Chartboost · prior to OpenX

Expertise & education

Expertise

Programmatic AdvertisingSupply Path OptimizationHeader BiddingIdentity ResolutionStrategic PartnershipsSupply-Side Platforms (SSP)Cookieless AddressabilityCurated Marketplace Environments

Speaking topics

Supply Path OptimizationCookieless Identity and AddressabilityProgrammatic Supply EcosystemsStrategic Partnerships in AdTechThe Future of Open Web Monetization

Recognition

Notable achievements

  • Advanced from SVP Global Supply to Chief Business Officer at LoopMe within her tenure, reflecting rapid strategic impact on the organization
  • Led strategic partnership development at OpenX, strengthening its position as a premier independent ad exchange across publisher, buyer, and technology partner ecosystems
  • Played a central role in industry conversations around supply path optimization and cookieless identity solutions during a critical period of programmatic market evolution
Connection details