Mobfox

Mobfox is a mobile advertising technology platform specializing in programmatic advertising solutions for in-app environments. The company provides publishers, app developers, and advertisers with tools to monetize mobile applications through real-time bidding (RTB) and programmatic ad serving. Mobfox operates as a supply-side platform (SSP) and ad exchange, connecting mobile inventory with demand-side platforms and direct advertisers to optimize ad revenue and campaign performance. The platform offers a comprehensive suite of mobile advertising solutions including SDK integration for iOS and Android applications, header bidding capabilities, and advanced targeting options. Mobfox serves the mobile advertising ecosystem by facilitating transactions between app publishers seeking to monetize their user base and advertisers looking to reach mobile audiences at scale. The company's technology stack supports various ad formats including banner ads, interstitials, native advertising, and video ads, with a focus on maximizing fill rates and eCPM for publishers while delivering quality user acquisition for advertisers.