Mobfox

Mobfox is a mobile advertising technology platform specializing in programmatic advertising solutions for in-app environments. Operating as both a supply-side platform (SSP) and ad exchange, the company serves as a critical intermediary in the mobile advertising ecosystem, connecting mobile app publishers and developers with advertisers through real-time bidding (RTB) and programmatic ad serving technologies. The platform enables publishers to monetize their mobile applications efficiently while providing advertisers with access to quality mobile inventory at scale. The company's technology infrastructure supports comprehensive mobile advertising capabilities across both iOS and Android platforms through SDK integration, header bidding functionality, and sophisticated targeting options. Mobfox offers multiple ad format support including banner ads, interstitial ads, native advertising, and video advertisements, all optimized to maximize fill rates and effective cost per mille (eCPM) for publishers. By facilitating efficient transactions within the mobile advertising value chain, Mobfox connects demand-side platforms and direct advertisers with app publishers seeking to generate revenue while maintaining quality user experiences and delivering measurable user acquisition results for advertisers.