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Brief
Appsumer

Appsumer

Mobile App Marketing Analyticsappsumer.io

Appsumer provides mobile app advertisers with a unified platform to aggregate, analyze, and optimize marketing spend across multiple channels, enabling data-driven decision making and improved ROI on user acquisition campaigns.

Last updated Jun 23, 2026

Founded
2015
HQ
San Francisco, California, United States
Connections
9

At a glance

Employees
11-50
Funding
$1.5M
5integrations2competitors1acquisitions

About

Specialized provider of marketing intelligence solutions for mobile app user acquisition teams

Appsumer is a marketing intelligence and analytics platform designed specifically for mobile app advertisers and user acquisition teams. The platform serves as a centralized hub that aggregates marketing spend and performance data from multiple advertising sources, enabling app marketers to gain a unified view of their campaigns across different channels. By consolidating data from various ad networks, attribution platforms, and marketing tools, Appsumer helps teams eliminate data silos and make more informed decisions about their mobile app marketing strategies. The platform focuses on solving the challenge of fragmented marketing data that mobile app advertisers face when running campaigns across numerous channels simultaneously. Appsumer provides analytics, reporting, and optimization capabilities that allow user acquisition professionals to track ROI, identify high-performing channels, and allocate budgets more effectively. As part of the mobile app marketing technology ecosystem, Appsumer positions itself as a solution for companies looking to streamline their marketing operations and improve the efficiency of their user acquisition efforts.

Business model

SaaS

Target market

Mid-Market, Enterprise

What they offer

  • Marketing Data Aggregation

    Centralizes marketing spend and performance data from multiple advertising sources into a single dashboard

  • Campaign Analytics

    Provides detailed analytics and insights on campaign performance across different channels and networks

  • Budget Optimization

    Helps teams optimize marketing budget allocation based on performance data and ROI metrics

  • Custom Reporting

    Enables creation of customized reports and dashboards for different stakeholders

Key features

Multi-channel data aggregationUnified marketing dashboardPerformance analytics and reportingBudget tracking and optimizationCampaign comparison toolsROI measurementData visualizationCustom metrics and KPIs

Use cases

Mobile app user acquisition campaign managementCross-channel marketing performance analysisMarketing budget optimization and allocationROI tracking for app install campaignsUser acquisition team collaboration and reportingMarketing spend reconciliation

Customer segments

Mobile app developersMobile gaming companiesUser acquisition teamsMobile app marketing agenciesEnterprise mobile app publishers

Tech & specs

Deployment

Cloud

API

Yes

Corporate history
  1. 2015 · Founded
  2. 2022Acquired by InMobi
    Still operating as part of InMobi
See integrations with Appsumer (5)

Explore further

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