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Appsumer was acquired by InMobi (Mar 2022) (see deal)— see InMobi for current status.
Brief
Appsumer

Appsumer

Appsumer provides mobile app advertisers with a unified platform to aggregate, analyze, and optimize marketing spend across multiple channels, enabling data-driven decision making and improved ROI on user acquisition campaigns.

appsumer.ioSan Francisco, California, United StatesFounded 2015

Last updated May 11, 2026

Industry
Mobile App Marketing Analytics
Business Model
SaaS
Target Market
Mid-Market, Enterprise
Employee Count
11-50
Funding
$1.5M
API Available
Yes
Market Position

Specialized provider of marketing intelligence solutions for mobile app user acquisition teams

Overview

Appsumer is a marketing intelligence and analytics platform designed specifically for mobile app advertisers and user acquisition teams. The platform serves as a centralized hub that aggregates marketing spend and performance data from multiple advertising sources, enabling app marketers to gain a unified view of their campaigns across different channels. By consolidating data from various ad networks, attribution platforms, and marketing tools, Appsumer helps teams eliminate data silos and make more informed decisions about their mobile app marketing strategies. The platform focuses on solving the challenge of fragmented marketing data that mobile app advertisers face when running campaigns across numerous channels simultaneously. Appsumer provides analytics, reporting, and optimization capabilities that allow user acquisition professionals to track ROI, identify high-performing channels, and allocate budgets more effectively. As part of the mobile app marketing technology ecosystem, Appsumer positions itself as a solution for companies looking to streamline their marketing operations and improve the efficiency of their user acquisition efforts.

Products & Features

Marketing Data Aggregation

Centralizes marketing spend and performance data from multiple advertising sources into a single dashboard

Campaign Analytics

Provides detailed analytics and insights on campaign performance across different channels and networks

Budget Optimization

Helps teams optimize marketing budget allocation based on performance data and ROI metrics

Custom Reporting

Enables creation of customized reports and dashboards for different stakeholders

Key Features
Multi-channel data aggregationUnified marketing dashboardPerformance analytics and reportingBudget tracking and optimizationCampaign comparison toolsROI measurementData visualizationCustom metrics and KPIs
Use Cases
Mobile app user acquisition campaign managementCross-channel marketing performance analysisMarketing budget optimization and allocationROI tracking for app install campaignsUser acquisition team collaboration and reportingMarketing spend reconciliation
Customer Segments
Mobile app developersMobile gaming companiesUser acquisition teamsMobile app marketing agenciesEnterprise mobile app publishers

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