YouAppi
Delivers high-quality mobile user acquisition and re-engagement through machine learning-powered predictive algorithms that optimize for lifetime value rather than just installs.
Last updated Feb 12, 2026 by AI Enrichment
- Industry
- Mobile Marketing and User Acquisition
- Business Model
- SaaS/Platform
- Target Market
- Mid-Market to Enterprise
- Employee Count
- 51-200
- Funding
- $27M
- API Available
- Yes
Market Position
Established mobile DSP and user acquisition platform with focus on predictive analytics
Overview
YouAppi is a mobile marketing platform that specializes in user acquisition and re-engagement for mobile app advertisers. The company provides programmatic advertising solutions powered by machine learning and predictive analytics to help app developers and brands acquire high-quality users and maximize lifetime value. YouAppi's platform focuses on delivering personalized ad experiences across mobile channels, utilizing proprietary algorithms to optimize campaign performance in real-time. The company operates in the mobile app marketing ecosystem, serving as a demand-side platform (DSP) and mobile marketing partner for app developers, gaming companies, and brands looking to scale their mobile user base. YouAppi differentiates itself through its cohort-based optimization technology and focus on post-install engagement metrics rather than just installs. The platform has established itself as a significant player in the mobile performance marketing space, particularly in gaming and e-commerce verticals.
Products & Features
360 Platform
Unified mobile marketing platform for user acquisition and re-engagement campaigns
Cohort Intelligence
Predictive analytics engine that identifies and targets high-value user cohorts
Creative Studio
Dynamic creative optimization tools for personalized ad experiences
Retention & Re-engagement
Tools for re-activating dormant users and improving retention rates
Key Features
Predictive LTV modelingCohort-based optimizationReal-time bidding and campaign optimizationCross-channel user acquisitionDynamic creative optimizationFraud prevention and detectionAdvanced audience segmentationPost-install event optimization
Use Cases
Mobile game user acquisitionE-commerce app growthUser re-engagement campaignsHigh-value user acquisitionCross-promotion for app portfoliosRetention marketing for mobile apps
Customer Segments
Mobile game developersE-commerce appsOn-demand service appsEntertainment and streaming appsFinance and fintech appsTravel and hospitality apps