YouAppi

Specialized mobile retargeting and user acquisition platform with a focus on LTV-driven performance campaigns for app advertisers

YouAppi is a mobile-first performance marketing company founded in 2011, focused on helping app developers and brands acquire high-quality users and re-engage lapsed users through programmatic advertising. The company offers a full-funnel mobile marketing solution that combines machine learning, predictive analytics, and first-party data to optimize campaign performance across display, video, and native ad formats. YouAppi's platform analyzes billions of data signals to identify and target users most likely to convert and generate long-term value for advertisers. YouAppi operates primarily in the mobile user acquisition and retargeting space, serving gaming companies, e-commerce apps, fintech, and other app-centric businesses. Their technology stack includes a proprietary demand-side platform (DSP), audience segmentation tools, and real-time bidding capabilities that allow advertisers to reach users across major mobile exchanges and supply sources. The company differentiates itself through its focus on lifetime value (LTV) optimization rather than simple install volume. Headquartered in San Francisco with additional offices globally, YouAppi has established itself as a mid-tier player in the competitive mobile marketing ecosystem, competing with larger platforms like AppsFlyer, Adjust, and ironSource. The company has raised venture funding and serves hundreds of app advertisers worldwide, with a particular strength in retargeting campaigns that help apps recover churned users and drive in-app revenue.