Nisan Schitrit
Nisan Schitrit leads YouAppi as its Chief Executive Officer, overseeing the company's mobile marketing platform that specializes in retargeting and user acquisition for app advertisers. YouAppi helps mobile app marketers re-engage lapsed users and acquire high-value new users through programmatic advertising solutions. Schitrit has been part of YouAppi's leadership team and has guided the company through the evolving mobile advertising landscape, including navigating the significant industry shifts brought about by Apple's App Tracking Transparency (ATT) framework and the deprecation of the IDFA, which fundamentally changed mobile retargeting strategies.
Last updated Oct 23, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 10 years
Bio
Nisan Schitrit leads YouAppi as its Chief Executive Officer, overseeing the company's mobile marketing platform that specializes in retargeting and user acquisition for app advertisers. YouAppi helps mobile app marketers re-engage lapsed users and acquire high-value new users through programmatic advertising solutions. Schitrit has been part of YouAppi's leadership team and has guided the company through the evolving mobile advertising landscape, including navigating the significant industry shifts brought about by Apple's App Tracking Transparency (ATT) framework and the deprecation of the IDFA, which fundamentally changed mobile retargeting strategies.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Led YouAppi through the post-IDFA mobile advertising transition, adapting the platform's retargeting capabilities to privacy-first frameworks