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Brief
Playable Factory was acquired by Tamatem (2026).
Playable Factory

Playable Factory

Playable Adsplayablefactory.com

Playable Factory is an ad tech company focused on the creative needs of digital advertisers, specializing in playable ads and video ads primarily for gaming clients.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2018
HQ
Istanbul, State/Province, Turkey
Parent
Tamatem
Connections
17

AI-drafted from public sources12 sources cited

At a glance

Employees
11-50
Funding
$4.3M
Revenue
<$1M
Stock
NASDAQ:SYMBOL
11integrations4competitors1corporate family
Creative Management PlatformCreative PlatformMobile Ad PlatformIn-Game Advertising

About

A leading no-code playable ad creation platform in the mobile gaming AdTech space, now operating as the ad-tech arm of Tamatem's AI-first gaming ecosystem

Playable Factory is an ad tech company focused on the creative needs of digital advertisers, specializing in playable ads and video ads primarily for gaming clients. A key part of its offering is an online platform for editing, tracking, and iterating on ad creatives. The platform has powered over 90,000 interactive ad experiences for global gaming clients, accumulating more than 30 billion impressions. Playable Factory was acquired by MENA publisher Tamatem, which is headquartered in Jordan and is Istanbul-based, and continues to operate as a brand under that ownership. The acquisition was accompanied by new investment from Next Ventures and Square Enix, with existing investor Krafton increasing its commitment, bringing Tamatem's total funding to over $25 million. Source 1: playablefactory.com — What can we hope to see from Playable Factory in the future? Source 2: pocketgamer.biz — Tamatem acquires ad tech firm Playable Factory in AI-first ... Source 3: natlawreview.com — Tamatem Acquires Playable Factory to Expand into Ad ...

Business model

SaaS

Target market

SMB, Mid-Market

What they offer

  • Playable Ad Builder

    No-code drag-and-drop editor for creating interactive HTML5 playable ad units compatible with major mobile ad networks

  • 3D Experience Creator

    Tool for building interactive 3D mini-games and simulations for use in advertising and engagement campaigns

  • Template Library

    Pre-built playable ad templates across game genres to accelerate creative production

  • Real-Time Preview

    Instant in-browser preview of playable ads across simulated device formats before export and deployment

  • Ad Network Export

    One-click export and publishing to major ad networks including Meta, Google, IronSource, and AppLovin

Key features

No-code drag-and-drop playable ad creationInteractive 3D experience builderHTML5-based cross-platform ad outputPre-built genre-specific templatesReal-time device previewDirect export to major mobile ad networksPerformance analytics integrationAI-assisted creative optimization (post-Tamatem acquisition)

Use cases

Mobile game user acquisition via playable adsApp install campaign creative productionInteractive brand engagement experiencesA/B testing of playable ad variantsRetargeting campaigns with interactive creativesRapid creative scaling for performance marketing teams

Customer segments

Mobile game publishersApp developers and studiosPerformance marketing agenciesUser acquisition managersMobile-first brands running interactive campaigns

Tech & specs

Technology stack

HTML5WebGLJavaScriptThree.js / 3D rendering enginesCloud-based SaaS infrastructureAI/ML creative optimization (post-acquisition)

Security & compliance

GDPR

Deployment

Cloud

API

Limited

Explore further

3 views
On the AtlasCreative & DCOOn the Mapby country + regionOn the GraphNetwork around Playable Factory