Skip to content
Brief
Lion Studios was acquired by Tripledot Studios (2025).

Lion Studios

Mobile Gaming & AdTech

Lion Studios empowers indie mobile game developers to scale their games globally by providing funding, user acquisition, and monetization support through AppLovin's powerful ad tech ecosystem.

Last updated Jul 20, 2026 by the ATDb Editorial Team

Founded
2018
HQ
Palo Alto, California, United States
Connections
10

At a glance

Employees
51-200
8integrations1corporate family

About

A leading hyper-casual and casual mobile game publisher backed by AppLovin's ad tech infrastructure

Lion Studios is a mobile game publishing operation that was originally launched in 2018 as the publishing arm of AppLovin Corporation. Under AppLovin, Lion Studios provided independent mobile game developers with funding, marketing expertise, user acquisition capabilities, and monetization support — acting as a full-service publisher for the hyper-casual and casual mobile gaming space. The studio became known for publishing viral hits and rapidly scaling games to millions of downloads by leveraging AppLovin's advertising and analytics infrastructure. Lion Studios operated as a partner-first publisher, offering developers a revenue share model rather than acquiring full ownership of their intellectual property. This approach attracted a large number of indie developers looking to benefit from AppLovin's massive ad network and data-driven user acquisition capabilities without giving up creative control. The studio published hundreds of games across genres including puzzle, simulation, arcade, and idle games, accumulating billions of downloads globally. In May 2025, AppLovin announced the sale of its entire mobile gaming portfolio — including Lion Studios and nine other studios — to Tripledot Studios for approximately $800M (comprising $400M cash and equity representing ~20% of Tripledot). The transaction closed on June 30, 2025. Following the acquisition, Lion Studios operates under Tripledot Studios, which now runs 12 studios globally with over 2,500 employees and approximately $2 billion in annual gross revenue. The deal reflected AppLovin's strategic pivot to focus exclusively on its advertising technology business.

Business model

Game Publishing / Revenue Share

Target market

Independent mobile game developers

What they offer

  • Game Publishing Program

    Full-service publishing support including funding, marketing, and distribution for indie mobile game developers

  • User Acquisition Services

    Data-driven UA campaigns powered by AppLovin's ad network to scale game downloads efficiently

  • Monetization Optimization

    In-app advertising and IAP monetization strategy leveraging AppLovin's MAX mediation platform

  • Analytics & Insights

    Performance analytics and market insights to help developers iterate and improve their games

Key features

Revenue share model preserving developer IP ownershipAccess to AppLovin's global ad network for user acquisitionRapid game testing and publishing pipelineMonetization support via AppLovin MAXFunding and advance payments for qualifying developersCreative and marketing production support

Use cases

Indie developers seeking publishing support for hyper-casual gamesSmall studios needing user acquisition funding and expertiseDevelopers looking to monetize games without building ad ops in-houseGame studios wanting to test and scale titles quickly

Customer segments

Independent mobile game developersSmall and mid-size game studiosSolo game developersHyper-casual game creators

Tech & specs

Technology stack

AppLovin MAX (mediation)AppLovin ad networkMobile measurement partners (Adjust, AppsFlyer)Unity game engine integrationA/B testing frameworks

Security & compliance

GDPRCCPACOPPA

Deployment

Cloud

API

Limited

Corporate history
  1. 2018 · Founded
  2. 2025Acquired by Tripledot Studios
    Still operating as part of Tripledot Studios
Connection details
See integrations with Lion Studios (8)

Explore further

2 views