LinkedIn Audience Network

The only scaled audience extension network built on verified professional identity data, uniquely positioned for B2B advertisers seeking reach beyond LinkedIn.com with LinkedIn-grade targeting.

LinkedIn Audience Network (LAN) is LinkedIn's programmatic advertising extension that enables B2B marketers to reach LinkedIn's professional audience across a curated network of premium third-party apps and websites. By applying LinkedIn's first-party professional data — including job title, industry, company size, seniority, and skills — to inventory outside of LinkedIn.com, LAN allows advertisers to scale their campaigns without sacrificing the targeting precision that makes LinkedIn advertising uniquely valuable for B2B use cases. The network supports Sponsored Content formats, including single image ads, carousel ads, and video ads, delivered natively across partner publisher inventory. Advertisers can opt into LAN as an extension of their standard LinkedIn campaign setup, with the same Campaign Manager interface and measurement tools. Brand safety controls, frequency capping, and the ability to exclude specific categories or publishers give marketers meaningful control over where their ads appear. In the AdTech ecosystem, LinkedIn Audience Network occupies a distinctive position as the only scaled audience extension network built entirely on verified professional identity data. This makes it especially compelling for enterprise and mid-market B2B advertisers running account-based marketing (ABM), lead generation, or brand awareness campaigns targeting hard-to-reach professional personas. It competes indirectly with broader programmatic DSPs and audience extension products from other social platforms, but its professional data moat remains a significant differentiator.