LinkedIn Audience Network

The leading B2B-focused audience extension network, uniquely powered by LinkedIn's professional first-party data for off-platform programmatic reach.

LinkedIn Audience Network (LAN) is a programmatic advertising extension of LinkedIn Marketing Solutions that enables B2B marketers to reach LinkedIn's professional audience across a curated network of premium third-party apps and websites. By applying LinkedIn's first-party professional data — including job title, industry, seniority, company size, and skills — to inventory outside of LinkedIn.com, LAN allows advertisers to scale their campaigns without sacrificing the audience precision that makes LinkedIn advertising uniquely valuable in the B2B space. The network supports Sponsored Content and other native ad formats, ensuring brand-safe placements across vetted publisher partners. Advertisers can opt into LAN as part of their LinkedIn campaign setup, with controls to manage frequency capping, audience exclusions, and publisher-level transparency. This makes it particularly attractive for demand generation, brand awareness, and account-based marketing (ABM) campaigns that require broad reach among professional decision-makers. As a product of LinkedIn Marketing Solutions — itself a division of LinkedIn — LAN occupies a distinctive position in the AdTech ecosystem. Unlike general-purpose audience networks, LAN's core differentiator is the depth and accuracy of LinkedIn's professional graph, which is unmatched among social and programmatic platforms. It competes with broader audience networks from Google, Meta, and trade desk-driven programmatic solutions, but stands apart for B2B advertisers who prioritize professional audience quality over raw scale.