Zepeto

Leading metaverse platform for Gen Z with strong presence in Asia and growing global reach

Zepeto is a metaverse platform developed by Naver Z Corporation, a subsidiary of South Korean internet giant Naver. Launched in 2018, the platform allows users to create personalized 3D avatars, explore virtual worlds, socialize with other users, and participate in various branded experiences. The platform has gained significant traction particularly among Gen Z users globally, with over 300 million registered users as of recent reports. From an AdTech perspective, Zepeto operates as a virtual advertising and brand engagement platform within the metaverse ecosystem. Brands can create virtual stores, launch digital fashion items, host events, and engage with users through immersive experiences. Major brands including Gucci, Nike, Ralph Lauren, and Netflix have partnered with Zepeto to reach younger audiences through virtual product placements, branded worlds, and digital merchandise sales. Zepeto monetizes through multiple channels including in-app purchases of virtual items and currency (ZEM), brand partnerships and sponsored content, virtual fashion collaborations, and advertising placements within the platform. The company represents a new frontier in advertising technology where brands can engage consumers in persistent virtual environments, collect behavioral data, and create novel marketing experiences that blend social networking, gaming, and e-commerce.