Zepeto

Leading metaverse social platform for Gen Z with significant presence in Asia-Pacific markets

Zepeto is a metaverse platform and social networking service developed by Naver Z Corporation, a subsidiary of South Korean internet giant Naver Corporation. The platform allows users to create personalized 3D avatars, interact in virtual worlds, create and share content, and purchase virtual fashion items and accessories. Since its launch, Zepeto has attracted over 400 million users globally, with particularly strong adoption among Gen Z users in Asia and beyond. While not a traditional AdTech company, Zepeto operates within the digital advertising ecosystem through brand partnerships, virtual product placements, and in-app advertising opportunities. Major global brands including Gucci, Nike, Ralph Lauren, and Samsung have created virtual experiences and products within the platform. The company monetizes through virtual item sales, brand collaborations, and advertising integrations, representing an emerging category of immersive, metaverse-based advertising platforms. As a subsidiary of Naver Corporation, Zepeto benefits from significant technical and financial resources while pioneering new forms of social commerce and brand engagement in virtual environments. The platform serves as both a social network and an advertising medium, offering brands unique opportunities to reach younger demographics through virtual fashion, branded worlds, and interactive experiences.