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Brief

Activision Blizzard

Video Games

Activision Blizzard delivers some of the world's most popular gaming franchises and esports properties, offering brands and marketers access to hundreds of millions of engaged players across console, PC, and mobile platforms.

Last updated Oct 24, 2026 by the ATDb Editorial Team · Connections updated Oct 26, 2026

Founded
2008
HQ
Santa Monica, California, United States
Parent
Microsoft
Connections
5

AI-drafted from public sources5 sources cited

At a glance

Employees
10001+
Revenue
$7B-$9B
3integrations1corporate family1acquisitions
Influencer MarketingIn-Game Advertising

About

One of the world's largest video game publishers, now a cornerstone of Microsoft's Xbox division, with a portfolio of globally dominant franchises across console, PC, and mobile.

Activision Blizzard is an American video game holding company based in Santa Monica, California. Its two operating units are Activision, the publisher behind Call of Duty, and Blizzard Entertainment, maker of World of Warcraft, Overwatch and Diablo. Microsoft completed its acquisition of the company on October 13, 2023, and it now sits within Microsoft's Xbox division. For advertisers, its games reach large player audiences, and the company has sold in-game advertising through its Activision Blizzard Media unit. Activision Blizzard bought King, the maker of Candy Crush, in February 2016; since July 2026 King reports directly to the head of Xbox rather than through Activision Blizzard.

Business model

Game Publisher / Media & Entertainment

Target market

Consumer (Gamers), Brand Advertisers, Esports Sponsors

What they offer

  • Call of Duty

    Flagship first-person shooter franchise spanning console, PC, and mobile, one of the best-selling game series of all time.

  • World of Warcraft

    Iconic massively multiplayer online role-playing game (MMORPG) with a long-running subscription model and global player base.

  • Overwatch

    Team-based hero shooter with a competitive esports league (Overwatch League) attracting major brand sponsorships.

  • Diablo

    Dark fantasy action RPG franchise, including the recent Diablo IV, with a large global fanbase.

  • Hearthstone

    Digital collectible card game set in the Warcraft universe, available on PC and mobile.

  • Overwatch League

    Professional esports league built around Overwatch, featuring city-based teams and brand sponsorship opportunities.

  • Call of Duty League

    Professional esports league for Call of Duty, offering media rights and sponsorship inventory for brands.

Key features

Portfolio of globally recognized gaming IP across multiple genresHundreds of millions of monthly active users across titlesEsports leagues with brand sponsorship and media rights opportunitiesIn-game advertising and branded content capabilitiesIntegration with Xbox Game Pass subscription service

Use cases

Brand sponsorship of esports leagues and tournamentsIn-game advertising and branded content within game titlesInfluencer and content creator marketing within gaming communitiesGame Pass content distribution for subscriber acquisition

Customer segments

Consumer gamers (casual to hardcore)Brand advertisers and sponsorsEsports organizations and media partnersXbox Game Pass subscribers

Tech & specs

Technology stack

Proprietary game enginesCloud gaming infrastructure (via Microsoft Azure)Mobile game development platformsBattle.net online gaming platformIn-game monetization and analytics systems

Security & compliance

COPPAGDPRCCPA

Deployment

ConsolePCMobileCloud

API

Limited

Corporate history
  1. 2008 · Founded
Connection details
See acquisitions by Activision Blizzard (1)

Explore further

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