Skip to content
Brief

Landvault

In-Game Advertising

LandVault enables brands to reach gaming and metaverse audiences through non-intrusive, programmatic in-game ad placements while helping developers and virtual world operators monetize their environments at scale.

Last updated Jun 19, 2026 by the ATDb Editorial Team

Founded
2018
HQ
London, United Kingdom
Connections
1

At a glance

Employees
51-200
Funding
$47M

About

Leading in-game and metaverse advertising platform bridging programmatic AdTech with virtual world monetization

LandVault is a technology company specializing in metaverse infrastructure, in-game advertising, and virtual world development. Founded through the merger of Admix (a pioneering in-game advertising platform) and LandVault (a metaverse builder), the combined entity operates at the intersection of gaming, virtual worlds, and programmatic advertising. The company provides tools for brands to advertise within games and virtual environments, as well as services to build and monetize metaverse experiences across platforms like The Sandbox, Decentraland, and Roblox. LandVault's platform enables non-intrusive, contextually relevant ad placements within gaming environments, connecting advertisers to hard-to-reach gaming audiences at scale. Their technology stack includes a self-serve DSP for in-game advertising, an SDK for game developers to monetize their titles, and a suite of metaverse development and consulting services. The company has worked with major global brands and agencies seeking to establish a presence in virtual worlds. In the AdTech ecosystem, LandVault occupies a distinctive niche bridging traditional programmatic advertising with emerging metaverse and gaming environments. Following the Admix-LandVault merger, the company has positioned itself as a full-stack solution for brands navigating the transition from conventional digital advertising to immersive, interactive media. The company has raised significant venture funding and continues to expand its publisher and advertiser network globally.

Business model

SaaS / Marketplace

Target market

Enterprise

What they offer

  • In-Game Advertising Platform

    Programmatic ad placements within mobile and PC games using non-intrusive formats such as billboards, banners, and 3D objects integrated into game environments.

  • Metaverse Builder

    End-to-end design, development, and deployment of branded virtual world experiences on platforms like The Sandbox and Decentraland.

  • Developer SDK

    SDK enabling game developers to integrate LandVault's ad monetization layer into their titles with minimal friction.

  • Self-Serve DSP

    Demand-side platform allowing advertisers and agencies to plan, buy, and measure in-game and metaverse ad campaigns programmatically.

  • Metaverse Monetization Tools

    Infrastructure and analytics tools for virtual land owners and metaverse operators to generate revenue from their digital real estate.

Key features

Non-intrusive in-game ad formats (billboards, 3D objects, skins)Programmatic buying and real-time bidding for in-game inventoryCross-platform metaverse development and deploymentDeveloper SDK with easy integrationBrand safety and contextual targeting within gaming environmentsCampaign measurement and attribution analyticsVirtual world consulting and strategy services

Use cases

Brand advertising within popular mobile and PC gamesBuilding branded virtual experiences in The Sandbox or DecentralandGame developer monetization without disruptive interstitial adsAgency campaign execution targeting hard-to-reach gaming demographicsVirtual event hosting and experiential marketing in metaverse environmentsProgrammatic media buying for in-game inventory at scale

Customer segments

Global brands and Fortune 500 advertisersMedia agencies and trading desksIndependent game developers and studiosVirtual world platform operatorsMetaverse real estate owners and investors

Tech & specs

Technology stack

Programmatic RTB infrastructureUnity and Unreal Engine SDK integrationsBlockchain/Web3 integrations for metaverse platformsComputer vision for contextual ad placementCloud-based ad serving and analytics

Security & compliance

GDPRCCPAIAB standards compliance

Deployment

CloudSDK (embedded)

API

Yes

Corporate history
  1. 2018 · Founded
  2. 2022Renamed from Admix
Connection details

Explore further

2 views