Landvault

A leading metaverse experience builder and in-game/in-metaverse advertising platform, acquired by Infinite Reality to anchor its immersive content and monetization capabilities.

Landvault, originally founded as Admix and rebranded in June 2022 following a merger, established itself as one of the most prominent builders of immersive and metaverse experiences, helping brands, agencies, and developers create engaging virtual environments across platforms such as Roblox, Fortnite, Decentraland, and other spatial computing environments. The company developed a suite of tools enabling non-technical teams to design, deploy, and monetize 3D and metaverse experiences at scale, positioning itself at the intersection of gaming, advertising, and the emerging spatial web. In July 2024, Landvault was acquired by Infinite Reality — a metaverse and immersive technology company — in a deal valued at approximately $450 million in all-stock consideration. The acquisition came alongside Infinite Reality raising $350 million at a $5.1 billion valuation, signaling strong investor conviction in the immersive media space. Landvault's capabilities in experience creation and monetization were seen as highly complementary to Infinite Reality's broader platform ambitions. Within the AdTech and immersive media ecosystem, Landvault brought significant expertise in in-game and in-metaverse advertising, branded experience creation, and spatial content monetization. Its technology allowed advertisers to reach audiences inside virtual worlds in contextually relevant, non-disruptive ways, making it a notable player in the next generation of digital advertising beyond traditional 2D web and mobile formats.