Anzu

Leading independent in-game advertising platform with the broadest cross-platform (mobile, PC, console) programmatic in-game ad solution and IAB certification

Anzu.io is a pioneering in-game advertising technology company that has built a sophisticated platform for integrating programmatic display and video ads directly into game environments. Rather than interrupting gameplay with interstitials or pop-ups, Anzu's technology embeds ads into natural in-game surfaces — billboards, stadium banners, jerseys, and environmental objects — making them feel like organic parts of the game world. The platform supports mobile, PC, and console (including Xbox and PlayStation) environments, giving it one of the broadest cross-platform footprints in the in-game advertising space. Founded in 2017 and headquartered in New York with additional offices in Tel Aviv, London, and other global hubs, Anzu has established itself as a market leader in blended in-game advertising. The company works with major game publishers and developers to integrate its SDK, which then connects to leading programmatic demand sources including major DSPs and ad exchanges. Anzu is IAB-certified and has partnered with measurement firms like Nielsen and Comscore to provide brand-standard audience verification and viewability metrics, addressing a key barrier to brand advertiser adoption. Anzu occupies a strong position in the rapidly growing in-game advertising market, competing with companies like Bidstack, Frameplay, and Admix (now part of Unity). The company has attracted significant investment and counts major brands and agencies among its clients, positioning itself as the go-to infrastructure layer connecting the gaming ecosystem with the broader programmatic advertising industry.