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Anzu

Anzu

In-Game Advertisinganzu.io

Anzu is the leading intrinsic in-game advertising solution for mobile, PC, and console, supporting both brand and performance advertising inside gameplay.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2017
HQ
Tel Aviv, New York, Israel
Connections
13

AI-drafted from public sources10 sources cited

At a glance

Employees
51-200
Funding
$59M+
Revenue
$10M - $50M annually
6integrations3competitors3partners
Verification & MeasurementIn-Game AdvertisingProgrammatic Platform

About

Global market leader in blended, programmatic in-game advertising across mobile, PC, and console platforms

Anzu is the leading intrinsic in-game advertising solution for mobile, PC, and console, supporting both brand and performance advertising inside gameplay. The platform connects game developers with brand and performance advertisers, enabling non-cannibalizing monetization while delivering programmatic, full-funnel ad solutions and formats across platforms and screens. Anzu has expanded into performance advertising through click-enabled intrinsic in-game ad formats that combine premium gameplay environments with measurable lower-funnel outcomes, opening a previously inaccessible performance channel for programmatic DSPs. Performance data shows that intrinsic ads deliver on average a 21% lower CPA versus advertisers' goals, and Anzu's clickable formats deliver incremental lift over online video and display CTR benchmarks, with a 13% increase for video and a 5% increase for display. Anzu is backed by WPP, Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, and Amex Ventures, among others. Source 1: prweb.com — Anzu Unlocks Performance-Driven Intrinsic In-Game ... Source 2: anzu.io — The Most Advanced Intrinsic In-Game Advertising Solution ...

Business model

Platform (SaaS + Marketplace)

Target market

Enterprise

What they offer

  • Blended In-Game Ad Platform

    Core programmatic platform enabling native-style ad placements within 3D game environments across mobile, PC, and console, integrated via proprietary SDK.

  • Anzu SDK

    Developer-facing SDK for game publishers to integrate Anzu's ad serving technology directly into game engines including Unity and Unreal Engine.

  • Programmatic Marketplace

    RTB-enabled marketplace connecting brand advertisers and DSPs with premium in-game inventory across Anzu's publisher network.

  • In-Game Measurement Suite

    Advanced viewability, brand lift, and audience measurement tools validated by third-party partners including Nielsen and Comscore.

  • Brand Safety & Contextual Targeting

    Tools enabling advertisers to target specific game genres, audiences, and contexts while maintaining brand safety standards.

Key features

Blended, non-intrusive in-game ad formats (billboards, banners, arena signage)Cross-platform support: mobile, PC, and consoleReal-time bidding (RTB) and programmatic buyingUnity and Unreal Engine SDK integrationThird-party viewability and brand lift measurement (Nielsen, Comscore)GDPR and CCPA compliant audience targetingBrand safety controls and contextual targetingPublisher monetization dashboard and analytics

Use cases

Brand awareness campaigns targeting hard-to-reach gaming audiencesProgrammatic media buying within premium game titlesGame publisher inventory monetization without disrupting player experienceCross-platform advertising campaigns spanning mobile, PC, and consoleAudience targeting and retargeting within gaming environmentsBrand lift and viewability measurement for in-game ad campaigns

Customer segments

Global brand advertisers and Fortune 500 companiesAdvertising agencies and media buyersGame publishers and developers (mobile, PC, console)Demand-side platforms (DSPs) seeking gaming inventorySports and entertainment brands targeting gaming demographics

Tech & specs

Technology stack

Unity Engine SDKUnreal Engine SDKReal-Time Bidding (RTB) infrastructureOpenRTB protocolComputer vision and 3D surface detectionCloud-based ad servingProgrammatic ad exchange technology

Security & compliance

GDPRCCPAIAB standards compliantBrand safety controls

Deployment

CloudSDK (embedded)

API

Yes

Explore further

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On the AtlasVerification & Brand SafetyOn the Mapby country + regionOn the GraphNetwork around Anzu