Anzu

Global market leader in blended, programmatic in-game advertising across mobile, PC, and console platforms

Founded in 2017 and headquartered in Israel, Anzu is a pioneering in-game advertising technology company that has built the most advanced programmatic in-game ad platform in the industry. The company's proprietary SDK and blended in-game advertising technology allows brands and agencies to place native-style advertisements — such as billboards, banners, and arena signage — directly within game environments across mobile, PC, and console platforms. This approach ensures ads feel organic to the gaming experience rather than disruptive, driving higher engagement and brand recall compared to traditional digital ad formats. Anzu occupies a unique position at the intersection of gaming and programmatic advertising, partnering with major game publishers and studios to monetize their titles while simultaneously offering brands access to a highly engaged, hard-to-reach gaming audience. The platform supports real-time bidding (RTB) and integrates with leading demand-side platforms (DSPs) and supply-side platforms (SSPs), making it compatible with existing programmatic ecosystems. Anzu also incorporates advanced measurement capabilities, including viewability and brand lift metrics validated by third-party partners such as Nielsen and Comscore, lending credibility to in-game ad performance data. Anzu has raised significant venture funding, including a $48 million Series B round, and has attracted investment from major players including NBCUniversal, WPP, and Sony Innovation Fund. The company has established itself as the definitive leader in blended in-game advertising, competing in a fast-growing market as brands increasingly seek to reach the 3+ billion global gamers. Its roster of brand clients includes major Fortune 500 companies across automotive, FMCG, technology, and entertainment verticals.