AppLovin Array

A leading app management and monetization platform for Android carriers and OEMs, backed by AppLovin's performance advertising infrastructure and demand network.

AppLovin Array is a specialized product within the AppLovin ecosystem, purpose-built for mobile network operators (carriers) and original equipment manufacturers (OEMs). It provides a comprehensive suite of tools that enables these partners to manage app portfolios on Android devices — from pre-installation and device setup to ongoing app recommendations and monetization. Array essentially turns the device setup and app discovery experience into a revenue-generating channel for carriers and device makers. The platform allows carriers and OEMs to deliver personalized app recommendations to end users during device onboarding and throughout the device lifecycle, leveraging AppLovin's extensive advertiser demand and machine learning capabilities. This creates a high-intent discovery moment for app developers while generating incremental revenue for the hardware and network partners. The solution integrates deeply with Android device management infrastructure, making it a technically differentiated offering in the operator and OEM space. Within the broader AdTech ecosystem, Array sits at the intersection of device-level distribution and performance marketing. It competes with solutions from companies like Digital Turbine (formerly Logia/Marqeta) and ironSource (now part of Unity), which also target the carrier and OEM app distribution market. AppLovin's backing provides Array with significant advertiser demand, data assets, and ML infrastructure, giving it a strong competitive position in this niche but strategically important segment of mobile advertising.