AppLovin Exchange (ALX)
ALX provides DSPs and advertisers with scaled, high-quality mobile and CTV inventory sourced directly from AppLovin's MAX mediation network, enabling efficient programmatic buying across premium app environments.
Last updated Jun 6, 2026 by the ATDb Editorial Team
At a glance
- Employees
- 1001-5000
- Revenue
- $500M–$1B+ (exchange revenue estimated as component of AppLovin's broader $3B+ annual revenue)
- Stock
- APP
About
Leading mobile-first programmatic exchange with significant scale in mobile gaming and CTV, leveraging AppLovin's dominant MAX mediation platform as a supply foundation
AppLovin Exchange (ALX) is the programmatic advertising marketplace operated by AppLovin Corporation, one of the largest mobile marketing and monetization platforms globally. ALX enables demand-side platforms (DSPs) and advertisers to access AppLovin's vast supply of mobile app and Connected TV (CTV) inventory through OpenRTB 2.5 protocol, facilitating real-time bidding at massive scale. The exchange sits at the intersection of AppLovin's publisher monetization stack (MAX mediation) and the broader programmatic ecosystem, giving external buyers access to supply that was historically only accessible through AppLovin's own demand tools.
Business model
Marketplace
Target market
Enterprise
What they offer
ALX RTB Marketplace
Core real-time bidding exchange operating on OpenRTB 2.5, connecting DSPs to mobile and CTV supply
MAX Mediation Supply Integration
Direct pipeline from AppLovin's MAX in-app bidding and mediation platform, providing premium mobile app inventory
CTV Inventory Access
Programmatic access to Connected TV supply through the ALX exchange
In-App Bidding
Header bidding equivalent for mobile apps, enabling real-time competition among buyers for each impression
DSP Connectivity
Standardized OpenRTB integrations enabling major DSPs including The Trade Desk to access ALX supply
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes