Verve Group

Leading independent mobile-first SSP/DSP in Europe with global reach

Verve Group is a global digital advertising technology company that operates as a supply-side platform (SSP) and demand-side platform (DSP) focused on mobile and Connected TV (CTV) advertising. The company was formed through the merger of several AdTech companies including Smaato, PubNative, and others, creating one of Europe's largest independent AdTech platforms. Verve Group specializes in programmatic advertising solutions that connect publishers with advertisers across mobile apps, mobile web, and CTV environments. The company serves both the buy-side and sell-side of the digital advertising ecosystem, offering publishers tools to monetize their inventory while providing advertisers and agencies with access to premium mobile and CTV inventory. Verve Group is publicly traded on the Frankfurt Stock Exchange and has established itself as a significant player in the mobile-first advertising space, particularly strong in European and emerging markets. The company emphasizes its omnichannel capabilities, privacy-compliant solutions, and focus on cookieless advertising technologies.