Verve Group
Provides publishers and advertisers with a comprehensive programmatic advertising platform focused on mobile and CTV environments, offering cookieless, privacy-compliant solutions with strong presence in European and emerging markets.
Last updated Feb 13, 2026 by AI Enrichment
- Industry
- Mobile & CTV Programmatic Advertising
- Business Model
- Marketplace
- Target Market
- Enterprise
- Employee Count
- 201-500
- Revenue Range
- €100M-€200M
- Stock Symbol
- VERV.DE
- API Available
- Yes
Market Position
Leading independent mobile-first SSP/DSP in Europe with global reach
Overview
Verve Group is a global digital advertising technology company that operates as a supply-side platform (SSP) and demand-side platform (DSP) focused on mobile and Connected TV (CTV) advertising. The company was formed through the merger of several AdTech companies including Smaato, PubNative, and others, creating one of Europe's largest independent AdTech platforms. Verve Group specializes in programmatic advertising solutions that connect publishers with advertisers across mobile apps, mobile web, and CTV environments. The company serves both the buy-side and sell-side of the digital advertising ecosystem, offering publishers tools to monetize their inventory while providing advertisers and agencies with access to premium mobile and CTV inventory. Verve Group is publicly traded on the Frankfurt Stock Exchange and has established itself as a significant player in the mobile-first advertising space, particularly strong in European and emerging markets. The company emphasizes its omnichannel capabilities, privacy-compliant solutions, and focus on cookieless advertising technologies.
Products & Features
Verve DSP
Demand-side platform for advertisers and agencies to access mobile and CTV inventory programmatically
Verve SSP (formerly Smaato)
Supply-side platform enabling publishers to monetize mobile app and web inventory through programmatic auctions
Verve Exchange
Programmatic marketplace connecting buyers and sellers of mobile and CTV advertising inventory
Verve CTV
Connected TV advertising solutions for both publishers and advertisers
Key Features
Mobile-first programmatic advertisingConnected TV (CTV) advertising capabilitiesReal-time bidding (RTB) technologyHeader bidding solutionsIn-app and mobile web monetizationCookieless tracking and targetingPrivacy-compliant advertising solutionsCross-device targetingUnified auction technologyAdvanced analytics and reporting
Use Cases
Mobile app monetization for publishersMobile web advertising inventory managementConnected TV advertising campaignsProgrammatic mobile advertising buyingIn-app advertising for games and appsCross-device advertising campaignsPerformance marketing on mobileBrand advertising on CTV
Customer Segments
Mobile app publishersMobile game developersCTV publishers and streaming servicesPerformance advertisersBrand advertisersAdvertising agenciesTrading desksMobile ad networks