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Near

Near

Brief
Location Intelligence & Datanear.com

Near provides privacy-led location intelligence and consumer behavior insights at scale, enabling businesses to understand real-world consumer patterns and optimize marketing strategies through one of the world's largest datasets on people and places.

Last updated May 11, 2026 by the ATDb Editorial Team

Founded
2012
HQ
Bangalore, Karnataka, India
Connections
11

At a glance

Employees
201-500
Funding
$134M
Revenue
$20M-$50M
10integrations1competitors

About

Leading global provider of location intelligence and privacy-compliant consumer behavior data

Near is a global data intelligence platform specializing in location-based data and consumer behavior insights. The company operates one of the world's largest datasets on people, places, and products, leveraging privacy-compliant methodologies to deliver actionable intelligence. Near serves the advertising technology ecosystem by providing location intelligence, audience segmentation, and attribution solutions that help brands, agencies, and enterprises understand consumer movement patterns and optimize their marketing strategies. The platform processes billions of data points to enable precise targeting, measurement, and analytics across mobile and offline channels. Near has positioned itself as a privacy-first data intelligence provider in an increasingly regulated advertising landscape. The company's technology combines location data with AI-driven analytics to deliver insights for various use cases including campaign measurement, foot traffic analysis, competitive intelligence, and real estate analytics. Near serves clients across multiple industries including retail, quick-service restaurants (QSR), automotive, finance, and real estate, providing them with tools to bridge online and offline consumer behavior.

Business model

SaaS/Data-as-a-Service

Target market

Enterprise

What they offer

  • Allspark

    Data intelligence platform providing location-based audience insights and analytics

  • Near Audiences

    Pre-built and custom audience segments based on location behavior and demographics

  • Near Attribution

    Campaign measurement and attribution solution tracking online-to-offline conversions

  • Near Insights

    Market intelligence and competitive analysis tools based on foot traffic and consumer movement

  • Near Places

    POI (Point of Interest) database with detailed information on physical locations worldwide

Key features

Global location data coverage across 75+ countriesPrivacy-compliant data collection and processingReal-time and historical location intelligenceAI-powered predictive analyticsCross-device identity resolutionFoot traffic measurement and analysisCustom audience segmentationCampaign attribution and measurementCompetitive intelligence dashboardsPOI database with 100M+ locations

Use cases

Mobile advertising campaign targeting and optimizationFoot traffic attribution and store visit measurementCompetitive store performance analysisReal estate site selection and market analysisConsumer journey mapping and behavior analysisTrade area analysis for retail locationsBrand health and market share trackingOut-of-home (OOH) advertising measurementQuick-service restaurant (QSR) performance analyticsAudience insights for media planning

Customer segments

Advertising agenciesBrand marketersDemand-side platforms (DSPs)Mobile ad networksRetail chainsQuick-service restaurants (QSR)Real estate developersFinancial servicesAutomotive brandsMarket research firms

Tech & specs

Technology stack

Big Data processing frameworksMachine Learning and AICloud infrastructureMobile SDK technologyGeospatial analyticsData management platformsAPI infrastructure

Security & compliance

GDPRCCPAISO 27001Privacy Shield FrameworkSOC 2

Deployment

CloudAPI

API

Yes

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