GroundTruth

Leading location intelligence and mobile advertising platform

GroundTruth is a location-based advertising technology company that specializes in using real-world location data and consumer behavior insights to power digital advertising campaigns. The company's platform enables advertisers to target consumers based on their physical locations, visitation patterns, and movement behaviors, delivering ads across mobile, display, video, and connected TV channels. GroundTruth processes billions of location signals to help brands understand consumer journeys and measure foot traffic attribution. The company serves a wide range of advertisers including retail brands, restaurants, automotive dealers, and agencies looking to drive in-store visits and measure offline conversions. GroundTruth's technology combines location intelligence with programmatic advertising capabilities, offering both self-serve and managed service options. The platform emphasizes privacy-compliant data practices while providing detailed analytics on campaign performance and real-world business outcomes. GroundTruth has established itself as a significant player in the location-based advertising sector, competing with other location intelligence and mobile advertising platforms. The company has evolved through acquisitions and product development to offer comprehensive solutions that bridge online advertising with offline consumer behavior, making it particularly valuable for businesses with physical locations seeking to measure the impact of digital advertising on foot traffic and sales.