GroundTruth
Connects digital advertising to real-world consumer actions by leveraging location intelligence to drive measurable foot traffic and in-store visits, enabling advertisers to reach audiences based on where they go and what they do in the physical world.
Last updated Feb 8, 2026
- Industry
- Location-Based Advertising and Marketing Technology
- Business Model
- SaaS/Platform
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 201-500
- Funding
- $100M+
- Revenue Range
- $50M-$100M
- API Available
- Yes
Market Position
Leading independent location-based advertising platform with focus on foot traffic attribution and real-world consumer behavior
Overview
GroundTruth is a location-based advertising technology company that specializes in leveraging real-world consumer behavior and location data to deliver targeted advertising campaigns. The company operates a self-serve advertising platform that enables brands and agencies to reach consumers based on their physical location patterns, visit behavior, and movement data. GroundTruth's technology combines location intelligence with programmatic advertising capabilities to help advertisers drive foot traffic, measure store visits, and optimize campaign performance based on real-world outcomes. The company has established itself as a significant player in the location-based marketing sector, processing billions of location signals daily to build audience segments and deliver contextually relevant advertising. GroundTruth serves a diverse range of clients including retail brands, restaurants, automotive companies, and agencies looking to bridge the gap between digital advertising and physical world actions. The platform offers solutions for various advertising objectives including brand awareness, consideration, and conversion, with a particular focus on driving measurable in-store visits and foot traffic attribution.
Products & Features
Blueprints
Self-serve advertising platform for creating and managing location-based campaigns with audience targeting and measurement
Visits
Foot traffic attribution solution that measures store visits and real-world conversions from digital advertising
Audiences
Location-based audience segments built from real-world behavioral data and visit patterns
Proximity Targeting
Geo-targeting capabilities to reach consumers near specific locations or points of interest
Key Features
Real-time location data processingFoot traffic attribution and measurementSelf-serve campaign management platformBehavioral audience segmentationCross-device targetingStore visit lift measurementGeofencing and proximity targetingReal-world conversion trackingProgrammatic advertising integration
Use Cases
Driving foot traffic to retail storesRestaurant and QSR customer acquisitionAutomotive dealership visit campaignsReal estate property tour generationEvent attendance promotionCompetitive conquesting campaignsStore opening announcementsSeasonal retail promotionsMulti-location brand campaigns
Customer Segments
Retail brands and chainsQuick Service Restaurants (QSR)Automotive dealershipsAdvertising agenciesConsumer packaged goods (CPG) brandsReal estate companiesEntertainment and hospitalityHealthcare providersFinancial services