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Rosie O'Meara

Operator

Rosie O'Meara is the Chief Executive Officer of GroundTruth, a leading location-based marketing and advertising technology platform that helps brands and agencies drive real-world visits and measurable business outcomes through mobile advertising. She took the helm at GroundTruth bringing a strong background in digital media and advertising technology, with a focus on scaling revenue and commercial operations. Before becoming CEO, O'Meara served in senior commercial and revenue leadership roles at GroundTruth, giving her deep institutional knowledge of the company's products, partnerships, and go-to-market strategy. Her ascent to the top role reflects her track record in building advertiser and agency relationships and driving growth within the location intelligence space. Under her leadership, GroundTruth has continued to position itself as a key player in the performance-driven advertising market, leveraging its proprietary location data and audience targeting capabilities to serve brands across retail, restaurants, automotive, and other verticals.

Last updated Oct 25, 2026 by ATDb automated enrichment

Role
Chief Executive Officer
Company
GroundTruth
Based
New York, New York, United States

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Rosie O'Meara is the Chief Executive Officer of GroundTruth, a leading location-based marketing and advertising technology platform that helps brands and agencies drive real-world visits and measurable business outcomes through mobile advertising. She took the helm at GroundTruth bringing a strong background in digital media and advertising technology, with a focus on scaling revenue and commercial operations. Before becoming CEO, O'Meara served in senior commercial and revenue leadership roles at GroundTruth, giving her deep institutional knowledge of the company's products, partnerships, and go-to-market strategy. Her ascent to the top role reflects her track record in building advertiser and agency relationships and driving growth within the location intelligence space. Under her leadership, GroundTruth has continued to position itself as a key player in the performance-driven advertising market, leveraging its proprietary location data and audience targeting capabilities to serve brands across retail, restaurants, automotive, and other verticals.

Expertise & education

Expertise

Location-Based AdvertisingMobile AdvertisingLocation IntelligenceAudience TargetingPerformance MarketingAdTechRevenue LeadershipDigital Media

Speaking topics

Location-Based MarketingMobile Advertising and MeasurementDriving Real-World Business Outcomes Through Data

Recognition

Notable achievements

  • Appointed CEO of GroundTruth, overseeing the company's strategy and operations as a leading location-based advertising platform
  • Led commercial growth initiatives at GroundTruth prior to becoming CEO