Rosie O'Meara
Rosie O'Meara is the Chief Executive Officer of GroundTruth, a leading location-based marketing and advertising technology platform that helps brands and agencies drive real-world visits and measurable business outcomes through mobile advertising. She took the helm at GroundTruth bringing a strong background in digital media and advertising technology, with a focus on scaling revenue and commercial operations. Before becoming CEO, O'Meara served in senior commercial and revenue leadership roles at GroundTruth, giving her deep institutional knowledge of the company's products, partnerships, and go-to-market strategy. Her ascent to the top role reflects her track record in building advertiser and agency relationships and driving growth within the location intelligence space. Under her leadership, GroundTruth has continued to position itself as a key player in the performance-driven advertising market, leveraging its proprietary location data and audience targeting capabilities to serve brands across retail, restaurants, automotive, and other verticals.
Last updated Oct 25, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Rosie O'Meara is the Chief Executive Officer of GroundTruth, a leading location-based marketing and advertising technology platform that helps brands and agencies drive real-world visits and measurable business outcomes through mobile advertising. She took the helm at GroundTruth bringing a strong background in digital media and advertising technology, with a focus on scaling revenue and commercial operations. Before becoming CEO, O'Meara served in senior commercial and revenue leadership roles at GroundTruth, giving her deep institutional knowledge of the company's products, partnerships, and go-to-market strategy. Her ascent to the top role reflects her track record in building advertiser and agency relationships and driving growth within the location intelligence space. Under her leadership, GroundTruth has continued to position itself as a key player in the performance-driven advertising market, leveraging its proprietary location data and audience targeting capabilities to serve brands across retail, restaurants, automotive, and other verticals.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Appointed CEO of GroundTruth, overseeing the company's strategy and operations as a leading location-based advertising platform
- Led commercial growth initiatives at GroundTruth prior to becoming CEO