Grant Gudgel

Grant Gudgel is a seasoned AdTech executive with deep expertise in location intelligence, mobile advertising, and programmatic media. He is currently SVP, Marketing at Verve (Verve Group), a leading mobile-first advertising platform, having previously served in a senior sales capacity at Locala, the location-powered DSP formerly known as S4M, where he played a pivotal role in expanding the platform's footprint among U.S. advertisers and agencies. His work has consistently centered on translating complex location data capabilities into measurable advertising outcomes, including foot traffic attribution and real-world consumer engagement. Gudgel's career spans over 15 years in digital advertising, with experience across both the buy and sell sides of the ecosystem. He has held sales and business development roles at companies focused on mobile, location, and data-driven advertising, cultivating deep relationships with brands, agencies, and trading desks. Known as a consultative seller and industry advocate, he has built a reputation for bridging the gap between technology innovation and practical campaign execution. His trajectory reflects the broader industry shift toward performance-driven, real-world attribution in mobile advertising. At Verve Group, Gudgel brings his location intelligence background to a scaled global mobile advertising platform, contributing to marketing strategy at a time when privacy-safe targeting and contextual signals are reshaping the programmatic landscape.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026