Reveal Mobile

Mid-tier location data provider focused on foot traffic attribution and audience targeting

Reveal Mobile is a location intelligence and data platform that specializes in capturing and analyzing real-world consumer movement and behavior data. The company provides location-based audience targeting, attribution, and analytics solutions primarily for advertisers, agencies, and brands. Reveal Mobile collects location data from mobile devices through SDK integrations in mobile applications, creating detailed profiles of consumer visitation patterns to physical locations. The company operates in the location intelligence and mobile advertising space, offering tools for audience segmentation based on real-world behaviors, competitive store visit analysis, foot traffic attribution, and campaign measurement. Reveal Mobile has faced scrutiny regarding its data collection practices, particularly around transparency and consumer consent, which has brought attention to privacy concerns in the location data industry. Despite these challenges, the company continues to serve marketers seeking to understand and target consumers based on their physical world behaviors.