Appfigures
Appfigures provides comprehensive app store analytics, competitor intelligence, and ASO tools in a single platform, enabling mobile app developers and publishers to optimize their app store presence and make data-driven decisions to grow their business.
Last updated Feb 8, 2026
- Industry
- Mobile App Analytics and ASO
- Business Model
- SaaS
- Target Market
- SMB and Mid-Market
- Employee Count
- 11-50
- Funding
- Undisclosed
- API Available
- Yes
Market Position
Established player in app store intelligence and ASO tools with strong presence among indie developers and mid-market app publishers
Overview
Appfigures is a comprehensive app store intelligence and analytics platform that serves mobile app developers, publishers, and marketers. Founded in 2010, the company provides tools for tracking app performance metrics, monitoring competitors, optimizing app store listings (ASO), and analyzing market trends across major app stores including Apple App Store and Google Play Store. The platform aggregates data from multiple sources to give users actionable insights into downloads, revenue, rankings, reviews, and competitive positioning. While Appfigures operates adjacent to the AdTech ecosystem rather than being a core AdTech platform, it plays an important role in mobile app marketing and user acquisition strategies. The company serves a diverse customer base ranging from independent developers to enterprise app publishers, helping them make data-driven decisions about their app store optimization and marketing efforts. Appfigures has established itself as a trusted solution in the mobile app intelligence space, competing with other analytics and ASO platforms while maintaining a focus on ease of use and comprehensive data coverage.
Products & Features
App Analytics
Track downloads, revenue, and performance metrics across multiple app stores with detailed reporting and visualization
ASO Tools
App Store Optimization tools including keyword research, ranking tracking, and listing optimization recommendations
Competitor Intelligence
Monitor competitor app performance, rankings, reviews, and strategies to inform your own app marketing decisions
Review Management
Aggregate and analyze user reviews from multiple app stores with sentiment analysis and response capabilities
Market Intelligence
Explore market trends, discover opportunities, and analyze category performance across app stores
Key Features
Multi-store analytics (App Store and Google Play)Keyword rank tracking and optimizationRevenue and download trackingCompetitor monitoringReview aggregation and sentiment analysisSDK intelligenceAd intelligenceCustom reports and dashboardsAPI access for data integrationTeam collaboration tools
Use Cases
Track app performance metrics and revenue across multiple platformsOptimize app store listings to improve organic discovery and downloadsMonitor competitor strategies and market positioningAnalyze user reviews to identify issues and improvement opportunitiesResearch keywords and market trends for new app launchesGenerate reports for stakeholders and investorsIdentify SDK and technology usage by competitorsTrack ad creatives and advertising strategies of competitors
Customer Segments
Independent mobile app developersMobile app publishersApp marketing agenciesMobile game developersEnterprise app teamsApp store optimization specialistsProduct managersMobile marketing professionals