Appfigures

Established player in app store intelligence and ASO tools with strong presence among indie developers and mid-market app publishers

Appfigures is a comprehensive app store intelligence and analytics platform that serves mobile app developers, publishers, and marketers. Founded in 2010, the company provides tools for tracking app performance metrics, monitoring competitors, optimizing app store listings (ASO), and analyzing market trends across major app stores including Apple App Store and Google Play Store. The platform aggregates data from multiple sources to give users actionable insights into downloads, revenue, rankings, reviews, and competitive positioning. While Appfigures operates adjacent to the AdTech ecosystem rather than being a core AdTech platform, it plays an important role in mobile app marketing and user acquisition strategies. The company serves a diverse customer base ranging from independent developers to enterprise app publishers, helping them make data-driven decisions about their app store optimization and marketing efforts. Appfigures has established itself as a trusted solution in the mobile app intelligence space, competing with other analytics and ASO platforms while maintaining a focus on ease of use and comprehensive data coverage.