Skip to content
Brief
Similarweb

Similarweb

Provides comprehensive digital intelligence by analyzing billions of online interactions to help businesses understand their market, competitors, and customers, enabling data-driven strategic decisions across marketing, sales, and investment functions.

similarweb.comTel Aviv, Tel Aviv District, IsraelFounded 2007

Last updated May 30, 2026 by the ATDb Editorial Team

Industry
Digital Intelligence & Analytics
Business Model
SaaS
Target Market
Enterprise and Mid-Market
Employee Count
501-1000
Funding
$65M
Revenue Range
$150M-$200M
Stock Symbol
SMWB
API Available
Yes
Market Position

Leading provider of digital intelligence and competitive web analytics

Overview

Similarweb is a leading digital intelligence company that provides comprehensive web analytics and market intelligence solutions. The platform analyzes billions of digital interactions across websites, mobile apps, and digital channels to deliver actionable insights about online behavior, competitive landscapes, and market trends. Founded in 2007, the company has grown to become one of the most trusted sources for digital data, serving enterprises, agencies, and investors worldwide. The company's platform combines multiple data sources including direct measurement, contributory networks, public data, and partnerships to create a comprehensive view of the digital world. Similarweb went public on the New York Stock Exchange in 2021 (ticker: SMWB) and serves thousands of customers globally, including major enterprises, digital marketers, investors, and publishers. Its solutions span competitive analysis, market research, sales intelligence, and digital marketing optimization. Similarweb occupies a unique position in the AdTech and MarTech ecosystem as a digital intelligence provider rather than a traditional advertising technology platform. The company's data and insights power decision-making across marketing, sales, strategy, and investment teams, making it an essential tool for understanding digital market dynamics and consumer behavior in an increasingly complex online landscape.

Products & Features

Digital Marketing Intelligence

Competitive analysis, keyword research, and digital marketing strategy insights

Sales Intelligence

Lead generation and prospecting tools powered by digital signals and technographics

Shopper Intelligence

E-commerce and retail analytics for understanding online shopping behavior

Investor Intelligence

Market research and due diligence tools for investment professionals

Research Intelligence

Market sizing, trend analysis, and industry research capabilities

Website Analysis

Traffic analytics, audience insights, and engagement metrics for any website

App Intelligence

Mobile app performance, downloads, and usage analytics

Key Features
Website traffic analysis and benchmarkingCompetitive intelligence and market share analysisKeyword and SEO researchAudience demographics and interestsTraffic sources and referral analysisIndustry analysis and market trendsMobile app analyticsLead generation and sales intelligenceCustom dashboards and reportingAPI access for data integration
Use Cases
Competitive benchmarking and market share analysisDigital marketing strategy and channel optimizationSEO and content strategy developmentLead generation and sales prospectingMarket research and trend analysisInvestment due diligence and portfolio monitoringPartnership identification and evaluationCustomer journey analysisE-commerce performance trackingMedia planning and advertising strategy
Customer Segments
Enterprise brands and corporationsDigital marketing agenciesE-commerce companiesInvestment firms and financial analystsMarket research firmsMedia and publishing companiesSaaS and technology companiesConsulting firms

Explore further

2 views