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Similarweb

Similarweb

Digital Intelligence & Web Analyticssimilarweb.com · unavailable

Similarweb (NYSE: SMWB) is a digital market intelligence company that provides data and insights used by reporters, investors, and businesses to anchor high-impact analysis and decision-making.

Last updated Oct 5, 2026 by the ATDb Editorial Team

In the news
Founded
2007
HQ
Tel Aviv, Tel Aviv District, Israel
Connections
26

AI-drafted from public sources16 sources cited

At a glance

Employees
1001-5000
Funding
~$240M (IPO proceeds, plus prior venture funding)
Revenue
$150M–$250M
Stock
SMWB
9integrations4competitors1corporate family1acquisitions
Data & AnalyticsMarketing Analytics

About

A leading provider of digital intelligence and competitive analytics, widely recognized as an industry benchmark for web traffic estimation and market research data.

Similarweb (NYSE: SMWB) is a digital market intelligence company that provides data and insights used by reporters, investors, and businesses to anchor high-impact analysis and decision-making. In the advertising space, Similarweb offers an Ad Intelligence product line, most recently expanded with an AI Ads dataset that gives advertisers competitive visibility into ad activity running on platforms such as ChatGPT, Google AI Mode, and Google AI Overviews, across global and specific markets. What distinguishes Similarweb's approach is that its ad insights are drawn from real user panel conversations rather than synthetic prompts. While major channels such as Meta, Google, and TikTok each offer some form of public ad transparency, ChatGPT, AI Mode, and AI Overviews have had none — a gap that Similarweb's AI Ads fills with an Ads Gallery showing what ads are running and in what context. More broadly, Similarweb provides detailed insights into the marketing channels driving traffic to websites and Amazon listings. Source 1: similarweb.com — Exclusive Data Access for Top-Tier Journalists Source 2: martechcube.com — Similarweb Reveals How AI Ads Appear on ChatGPT & ...

Business model

SaaS

Target market

Enterprise, Mid-Market

What they offer

  • Website Analysis

    Detailed traffic metrics, audience demographics, and engagement data for any website.

  • Competitive Intelligence

    Side-by-side benchmarking of competitors' digital performance, traffic sources, and audience overlap.

  • Keyword Research

    SEO and paid search keyword analysis including volume, trends, and competitive positioning.

  • Industry Analysis

    Market-level traffic trends and share-of-voice data across industry verticals.

  • Similarweb Sales Intelligence

    Prospecting and lead enrichment tool that uses digital performance signals to identify and prioritize sales targets.

  • Investor Intelligence

    Alternative data product designed for financial analysts and investors to track company and sector performance.

  • Shopper Intelligence

    E-commerce analytics providing insights into consumer purchasing behavior and retailer performance.

  • App Analysis

    Mobile app usage, downloads, engagement, and competitive benchmarking data.

  • Similarweb API

    Programmatic access to Similarweb's digital data for integration into proprietary tools and workflows.

Key features

Web traffic estimation and benchmarkingAudience demographics and interests analysisTraffic source breakdown (organic, paid, referral, social, direct)Keyword and SEO competitive analysisMobile app analyticsMarket and industry trend trackingSales prospecting with digital signalsE-commerce and shopper behavior insightsAlternative data for financial researchAPI access for data integration

Use cases

Competitive benchmarking and market share analysisSEO strategy and keyword researchDigital marketing performance optimizationSales prospecting and lead prioritizationInvestment research and alternative data analysisE-commerce and retail performance trackingAudience research and segmentationPartnership and affiliate opportunity identificationMedia planning and publisher analysis

Customer segments

Enterprise marketing teamsDigital agenciesFinancial analysts and hedge fundsE-commerce businessesSales and business development teamsMarket researchers and consultantsMedia and publishing companiesTechnology companies

Tech & specs

Technology stack

Big data processing (Hadoop, Spark)Machine learning and AI for traffic estimationCloud infrastructure (AWS)Browser extension data collectionISP and panel-based data partnershipsRESTful API

Security & compliance

GDPRCCPASOC 2

Deployment

Cloud

API

Yes

Corporate history
  1. 2007 · Founded
  2. 2021Absorbed Embee Mobile5 sources
Connection details
See alternatives to Similarweb See integrations with Similarweb (9) See acquisitions by Similarweb (1)

Explore further

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Recent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around Similarweb