Similarweb

Leading third-party digital intelligence and competitive analytics platform, publicly traded on NYSE

Similarweb is a digital intelligence company founded in 2007 and headquartered in Tel Aviv, Israel, with significant operations in New York and London. The platform aggregates and analyzes massive volumes of digital data — including website traffic, app usage, search trends, and audience behavior — to deliver actionable competitive intelligence. Businesses across industries use Similarweb to benchmark performance, identify market opportunities, and inform strategic decisions in marketing, sales, and product development. Similarweb's core offering is a SaaS-based analytics platform that covers website traffic estimation, keyword and SEO research, audience demographics, referral sources, and industry benchmarking. Its data panel is one of the largest in the industry, drawing from hundreds of millions of devices and billions of data points monthly. The company went public on the New York Stock Exchange (NYSE: SMWB) in May 2021, raising approximately $240 million in its IPO, and has continued to expand its enterprise product suite and data partnerships since then. In the AdTech and MarTech ecosystem, Similarweb occupies a unique position as a cross-channel digital intelligence layer that complements tools like DSPs, CDPs, and marketing analytics platforms. It competes with companies such as SEMrush, Comscore, and Alexa (now defunct), while differentiating itself through the breadth and granularity of its multi-source data methodology. The platform is widely used by enterprise sales teams, digital marketers, investors, and market researchers seeking reliable third-party digital performance data.