Mixrank

Niche leader in mobile SDK intelligence and app ecosystem data for B2B sales prospecting and competitive research

MixRank is a business intelligence and data platform specializing in mobile app ecosystem data, SDK intelligence, and competitive advertising research. Founded by Ian Swanson, the company built a comprehensive database tracking millions of mobile applications, the SDKs they integrate, and the advertising creatives and networks used by advertisers across the web and mobile channels. MixRank's core offering enables sales, marketing, and business development teams to identify high-quality leads based on the technology stacks and ad networks their target companies are using. The platform is particularly well-regarded in the AdTech and mobile ecosystem for its SDK intelligence capabilities, which allow companies — especially mobile ad networks, analytics providers, and SaaS vendors — to see which apps have integrated competitor or complementary SDKs. This makes MixRank a powerful prospecting tool for companies selling into the app developer market. Its data covers hundreds of millions of apps and websites, providing signals around technology adoption, advertising spend, and audience reach. MixRank was acquired by and operates as a subsidiary, continuing to serve clients in the AdTech, mobile marketing, and B2B sales intelligence space. Its customer base includes mobile ad networks, DSPs, analytics companies, and enterprise sales teams looking to leverage app and advertising data for competitive intelligence and lead generation. The platform competes with companies like Sensor Tower, data.ai (formerly App Annie), and Similarweb in various aspects of its intelligence offering.